Google’s recent announcements will have a big impact on how we all approach SEO and social media in 2010.\u00a0 The first change is that Google will now include real-time data in search, including status updates from Twitter, Facebook, Linked In and blogs.\u00a0 So your ‘tweets’ need to be brand aligned, relevant and timely! A recent article in B2B Marketing magazine describes tweets as needing to be ‘mini-press releases’ – a really good description to follow if you’re new to the social media arena.\u00a0 However, be careful, don’t just make your updates sound like a list of keyword search terms as users will know what you’re up to and you could risk damaging the value of your brand.\u00a0 You should always\u00a0strive to be authentic and useful to your audience.<\/p>\n
The other major change from Google is the implementation of Web History, an opt-out personalised search feature which remembers the sites you visit and places them higher up the search results.\u00a0 Smaller companies will be affected more by this move as it becomes harder to enter the marketplace where there are larger, more well-known players, who will appear more consistently in page 1 of Google.\u00a0These businesses should perhaps look to more traditional methods of marketing, such as direct mail to get potential clients to search for them by name rather than by service. Funny how things eventually always come full circle!<\/p>\n","protected":false},"excerpt":{"rendered":"
Google’s recent announcements will have a big impact on how we all approach SEO and social media in 2010.\u00a0 The first change is that Google will now include real-time data in search, including status updates from Twitter, Facebook, Linked In and blogs.\u00a0 So your ‘tweets’ need to be brand aligned, relevant and timely! A recent […]<\/p>\n","protected":false},"author":2,"featured_media":5619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimisation","category-social-media"],"yoast_head":"\n