{"id":2846,"date":"2014-07-07T12:15:36","date_gmt":"2014-07-07T11:15:36","guid":{"rendered":"http:\/\/www.mzuridesign.co.uk\/blog\/?p=2846"},"modified":"2016-03-21T16:08:02","modified_gmt":"2016-03-21T15:08:02","slug":"are-your-website-presence-and-search-rankings-heading-south-panda-4-0-could-be-the-reason","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/are-your-website-presence-and-search-rankings-heading-south-panda-4-0-could-be-the-reason\/","title":{"rendered":"Are your website presence and search rankings heading south?  Panda 4.0 could be the reason."},"content":{"rendered":"<p>Have you noticed a drop-off in traffic to your website?\u00a0 Or, when you search for your site, the result rankings are less than impressive &#8211; particularly in the last month or so?\u00a0 Are you worried that as a result, you could be losing valuable website business &#8211; and ultimately contact with your current and prospective client base?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2862\" src=\"https:\/\/www.mzuridesign.co.uk\/blog\/wp-content\/uploads\/2014\/07\/Blog-Image-Panda-grpahic.jpg\" alt=\"Blog-Image-Panda-grpahic\" width=\"715\" height=\"304\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2014\/07\/Blog-Image-Panda-grpahic.jpg 715w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2014\/07\/Blog-Image-Panda-grpahic-300x127.jpg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>The reason could be down to Google\u2019s latest algorithm update, Panda 4.0.\u00a0 This algorithm determines which pages will feature in search results as well as ranking positions based on content quality and relevance of a website.\u00a0 This is all part of Google\u2019s efforts to push poor quality websites with spam content right down the search rankings.\u00a0 Which on the face of it is a good thing!<\/p>\n<p>Unfortunately, Panda 4.0 \u2013 along with other recent algorithm changes &#8211; has affected many sites that are clearly not spam but still don\u2019t manage to pass Google\u2019s \u2018quality filter\u2019.\u00a0 All of these sites experienced a deep decline in visibility as well as a steep drop in SEO rankings.\u00a0 In extreme cases, they\u2019ve needed to be completely redesigned to continue to work.<\/p>\n<p>Here are some good basic principles that will help you stay on the right side of Google Algorithm updates:<\/p>\n<ul>\n<li>Content is king \u2013 make sure you write great content and that any data included is from a trustworthy source.<\/li>\n<li>Remove any low-quality or duplicated content \u2013 is the amount of useful information a little thin on the ground, or will the reader gain real value from what you choose to share?<\/li>\n<li>Are the topics driven by genuine reader interest, or does the site generate content by guessing what might rank well in search engines?<\/li>\n<li>Are there any spelling mistakes or other errors? A lot of spam will contain spelling or syntax errors.<\/li>\n<li>Are the images relevant to the content?\u00a0 If not, they should be.<\/li>\n<li>Improve your technical SEO \u2013 do the words on the page match the \u2018keywords\u2019 in the search query?<\/li>\n<li>Revamp internal linking structures and navigation paths to ensure the user is able to easily travel through your website without being bombarded with advertising banners or third party offers.<\/li>\n<li>Create more mobile friendly pages or go responsive.<\/li>\n<li>Avoid dealing with any risky affiliate marketing set ups and remove any rogue risky pages and subdomains.<\/li>\n<li>Make sure your site is optimised for loading speed \u2013 slower loading is associated with the more \u2018bloated\u2019 spam pages present within \u2018low quality\u2019 websites<\/li>\n<\/ul>\n<p>If you have noticed that things aren\u2019t what they were when you review your latest analytics reports \u2013 then take a tip from the Google Webmaster Central Blog.\u00a0 Keep the points outlined above in mind as you focus on developing high-quality content, merge and develop content on \u2018thinner\u2019 pages and remove any low-quality content that may be the cause of your dropping search rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exploring the impact of Google&#8217;s latest algorithm update, Panda 4.0.<\/p>\n","protected":false},"author":2,"featured_media":2862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1,4,9],"tags":[292,290,291,289,254],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-search-engine-optimisation","category-websites","tag-analytics-reports","tag-panda-4-0","tag-search-rankings","tag-seo","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are your website presence and search rankings heading south? 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