{"id":2979,"date":"2014-12-19T16:02:59","date_gmt":"2014-12-19T15:02:59","guid":{"rendered":"http:\/\/www.mzuridesign.co.uk\/blog\/?p=2979"},"modified":"2016-03-21T13:48:04","modified_gmt":"2016-03-21T12:48:04","slug":"pinterest-pins-with-a-price-tag","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/","title":{"rendered":"Pinterest: Pins with a price tag?"},"content":{"rendered":"

\"Pinterest_logo-3\"<\/a><\/p>\n

Pinterest\u00a0recently announced planned changes to its Promoted Pins in the U.S., with the hope of making its advertising more tailored to each user.<\/p>\n

The site also plans to provide higher quality feedback to advertisers about the impact of their Promoted Pins.<\/p>\n

Much like fellow image-based social media site Instagram, which announced it would bring sponsored posts to the UK\u00a0in September (with access to real-time performance ad data for advertisers to boot), Pinterest has defended the decision to advertise, reminding us that it is a necessary move in order to keep the site up and running for years to come. Both sites have also stressed the strict visual\u00a0regulations of these\u00a0promotional posts,\u00a0which must\u00a0be met by\u00a0brands in order to\u00a0retain aesthetic quality and creativity\u00a0on both sites.<\/p>\n

But what does this mean for brands? U.S. businesses can now join the waiting list for Promoted Pins, with Pinterest promising those interested that sponsored posts will be pay-per-click. Even if businesses are not looking to advertise with Pinterest or Instagram at this stage, the sites\u2019 respective decisions to adopt advertising when twinned with the knowledge that both are fast catching up with leading social media sites, (it\u00a0was thought two years ago that\u00a0Pinterest was retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in its history, and the site’s popularity\u00a0 has only heightened since) might make us take these sites much more seriously as a marketing tool.<\/p>\n

Many brands worldwide are already using visual social media sites to market their goods and services,\u00a0as consumers become increasingly responsive to visual content. It will be interesting to\u00a0examine\u00a0this responsiveness in a more quantifiable sense now that both Instagram\u00a0and Pinterest have embraced the sponsored post, and see how the story unfolds for businesses across the World.<\/p>\n

Sources: Pinterest Data Analysis: An Inside Look<\/a>,\u00a0\u00a0Pinterest’s new Privacy Policy preview<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Exploration of the impact of Promoted Pins.<\/p>\n","protected":false},"author":2,"featured_media":3373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1,208],"tags":[139,306,58,26,377],"class_list":["post-2979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-2","tag-advertising","tag-instagram","tag-pinterest","tag-social-media-2","tag-sponsored-posts"],"yoast_head":"\nPinterest: Pins with a price tag? | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pinterest: Pins with a price tag? | Mzuri Design Blog\" \/>\n<meta name=\"twitter:description\" content=\"Exploration of the impact of Promoted Pins.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2014\/10\/Pinterest_logo-3-e1418982183245.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:site\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/\"},\"author\":{\"name\":\"Katherine\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\"},\"headline\":\"Pinterest: Pins with a price tag?\",\"datePublished\":\"2014-12-19T15:02:59+00:00\",\"dateModified\":\"2016-03-21T12:48:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/\"},\"wordCount\":330,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2014\/10\/Pinterest_logo-3-e1418982183245.jpg\",\"keywords\":[\"advertising\",\"Instagram\",\"Pinterest\",\"social media\",\"sponsored posts\"],\"articleSection\":[\"General\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/general\/pinterest-pins-with-a-price-tag\/\",\"name\":\"Pinterest: Pins with a price tag? 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