{"id":312,"date":"2011-02-19T12:28:33","date_gmt":"2011-02-19T11:28:33","guid":{"rendered":"http:\/\/www.mzuridesign.co.uk\/blog\/?p=312"},"modified":"2016-10-14T10:34:45","modified_gmt":"2016-10-14T09:34:45","slug":"cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/","title":{"rendered":"Cox Cookies and Cake, Soho: an inspired brand and not your average Cupcakery!"},"content":{"rendered":"

When meeting up with my family for afternoon tea to celebrate my birthday recently, my sister squealed with delight when presenting me with a rather sexy looking box of cupcakes! The delicious cupcakes were from the latest venture from designer Patrick Cox – Cox Cookies and Cake in Soho.<\/p>\n

This is no ordinary, ho-hum, run of the mill cupcakery. In fact, Cox has taken the idea of a wholesome cupcakery and turned it on its head. The packaging is black, oozing luxury and fun. There’s the use of neon – in the shop, on the packaging and they’ve even given the Facebook and Twitter logos on their website<\/strong><\/a> the ‘Cox’ touch. The staff uniforms also tie in with the fabulous brand they have created – Cox says himself on his website “Cox being a designer, special attention has been paid to the staff’s attire – they wear studded black leather aprons and black jeans. This is anything but your girly, Notting Hill cup-cake shop.”<\/p>\n

What’s so clever about the branding is that he has taken the same core product – the cupcake (which are absolutely delicious by the way) and given it and its surroundings a whole fresh new look. Breaking the mould of what you’d normally expect a cupcakery to look like.<\/p>\n

The cakes and cookies, as you would expect, are of a\u00a0really high quality that you would expect from such a well established brand. Eric Lanlard is the\u00a0master patissier –\u00a0he apparently already has a reputation for breaking the mould in baking and creating some inspirational stuff, particularly for A-list celebrities, so it would seem it was a natural paring.<\/p>\n

It goes without saying that even the cupcakes are given a bit of a makeover – ‘Bling Cake’ is\u00a0a raspberry cake with a juicy raspberry compote centre, decorated with pink icing and sparkling sugar \u2018diamonds\u2019, the ‘Kiss Cake’ is\u00a0a vanilla cake with a delicious blueberry compote centre, vanilla frosting decorated with white chocolate pouting lips, and the ‘Pop Cake’ is\u00a0a vanilla cake with an oozy blueberry compote centre, vanilla frosting topped with a delicious white chocolate homage to Warhol\u2019s Marilyn.<\/p>\n

Check things out for yourself at www.coxcookiesandcake.com<\/strong><\/a>\u00a0or follow them on Twitter<\/strong><\/a>. And if you’re in Soho why not pop in and taste for yourself – I can recommend the Kiss Cake and the Triple Valrhona Chocolate Chip Cake. Delish!<\/p>\n","protected":false},"excerpt":{"rendered":"

Expressing the delights of Cox’s Cookies & Cakes in Soho.<\/p>\n","protected":false},"author":2,"featured_media":5623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nCox Cookies and Cake, Soho: an inspired brand and not your average Cupcakery! | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Cox Cookies and Cake, Soho: an inspired brand and not your average Cupcakery! | Mzuri Design Blog\" \/>\n<meta name=\"twitter:description\" content=\"Expressing the delights of Cox's Cookies & Cakes in Soho.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2012\/01\/Grey.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:site\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/\"},\"author\":{\"name\":\"Katherine\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\"},\"headline\":\"Cox Cookies and Cake, Soho: an inspired brand and not your average Cupcakery!\",\"datePublished\":\"2011-02-19T11:28:33+00:00\",\"dateModified\":\"2016-10-14T09:34:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/\"},\"wordCount\":419,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2012\/01\/Grey.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/general\/cox-cookies-and-cake-soho-an-inspired-brand-and-not-your-average-cupcakery\/\",\"name\":\"Cox Cookies and Cake, Soho: an inspired brand and not your average Cupcakery! 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