{"id":4260,"date":"2015-07-07T16:32:47","date_gmt":"2015-07-07T15:32:47","guid":{"rendered":"https:\/\/www.mzuridesign.co.uk\/blog\/?p=4260"},"modified":"2016-03-15T15:03:38","modified_gmt":"2016-03-15T14:03:38","slug":"goodle-doodles-reinventing-the-logo","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/goodle-doodles-reinventing-the-logo\/","title":{"rendered":"Goodle Doodles: Reinventing the Logo"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/doodles\/summer-solstice-2015-northern-hemisphere\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4238\" src=\"https:\/\/www.mzuridesign.co.uk\/blog\/wp-content\/uploads\/2015\/06\/summer-solstice-2015-northern-hemisphere-6269978919567360.2-hp2x.gif\" alt=\"Google Doodle\" width=\"715\" height=\"286\" \/><\/a><\/p>\n<p style=\"text-align: right;\"><em>2015 Summer Solstice (northern hemisphere) Google Doodle by Kirsten Lepore. Source: Google.<\/em><\/p>\n<p style=\"text-align: left;\">We all love a <a href=\"https:\/\/www.google.com\/doodles\" target=\"_blank\">Google Doodle<\/a>, but\u00a0the GIF that marked the Summer Solstice this year just had to get a mention on the Mzuri blog!\u00a0Created by guest artist Kirsten Lepore, this Doodle has us chuckling\u00a0even if it does make us feel a bit\u00a0sorry for our ice lollies.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/lh4.googleusercontent.com\/c9liIko0IkAMjx_OAkO5gPRcmdyGbs9Uasn-HSsMDwuQG45XmctHLI0bMT_DQ9IXuUWTq5r_YKfkmZ5brZ2MpkDPCYLX7slWS3tIO4A_JWcwukIPJ64amiGsjoVEsTbXJ-O4fW0\" alt=\"\" width=\"662\" height=\"294\" \/><\/p>\n<p style=\"text-align: left;\"><em>Artist&#8217;s original sketch. Source: Google<\/em><\/p>\n<p style=\"text-align: left;\">Animated GIFs are definitely having a revival\u00a0and are becoming increasingly\u00a0prolific online (see MTV&#8217;s recently unveiled <a href=\"http:\/\/creativereview.co.uk\/cr-blog\/2015\/june\/mtv?cmpid=crnews_1301694\" target=\"_blank\">GIF and meme-inspired on-air\u00a0identity<\/a>).\u00a0Google have been embracing them regularly\u00a0since 2010 however, when they\u00a0released a Doodle celebrating Sir Isaac Newton&#8217;s birthday with an animation of a falling apple. Since the first Doodle in 1998 to celebrate the Burning Man Festival, the Doodles have evolved to be interactive too, and today\u00a0it seems most days of the week bring a new and intriguing creation to entertain us while we search.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.google.com\/doodles\/eurovision-song-contest-2015-final\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.google.com\/logos\/doodles\/2015\/eurovision-song-contest-2015-final-5679009119600640.3-hp2x.jpg\" alt=\"Eurovision Song Contest 2015 Final\" width=\"696\" height=\"241\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><em>The Eurovision Song Contest 2015 Final Google Doodle shows how far removed the artwork can be from the logo while remaining\u00a0<\/em><i>recognisable. Source: Google<\/i><\/p>\n<p style=\"text-align: left;\">The Google Doodle is so much more than a source of entertainment however.\u00a0With these works evolving to look less and less like the six letters of\u00a0<em>Google <\/em>with each one that is released, they\u00a0are a true testament to the well-established brand that is Google. A way to keep their hugely recognisable logo fresh in a world where it is seen everywhere so frequently, the Doodles are a\u00a0great\u00a0asset to Google and a\u00a0device\u00a0that invites it&#8217;s millions of users to engage with the brand while they\u00a0inform us alongside\u00a0humour and creative flair. The Google Doodle\u00a0has to be one of the most endearing and inviting examples of advertising that we can think of. Hats off!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncovering the power of the Google Doodle as a way to keep their hugely recognisable logo fresh.<\/p>\n","protected":false},"author":2,"featured_media":4736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1,5],"tags":[246,39,559,209,546,507,399],"class_list":["post-4260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-miscellaneous","tag-brand","tag-design","tag-doodles","tag-google","tag-google-doodle","tag-tech","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goodle Doodles: Reinventing the Logo | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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