{"id":5534,"date":"2016-09-25T12:30:29","date_gmt":"2016-09-25T11:30:29","guid":{"rendered":"http:\/\/www.mzuri.co.uk\/news\/?p=5534"},"modified":"2016-09-26T10:29:17","modified_gmt":"2016-09-26T09:29:17","slug":"brands-that-were-giving-a-gold-medal","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/","title":{"rendered":"Brands That We\u2019re Giving a Gold Medal"},"content":{"rendered":"<p>With an average of 27.5 million viewers, the Rio Olympics provided an incomparable marketing platform for many big brands to reach a worldwide audience.<!--more--><\/p>\n<p>In the aftermath of the 2016 Olympic and Paralympic Games we\u2019ve taken a look back at some of the most memorable marketing campaigns and advertisements from this year.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. \u2018Thank you Mom\u2019 by Procter &amp; Gamble<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5544 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic.png\" alt=\"olympic\" width=\"826\" height=\"350\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic.png 854w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic-300x127.png 300w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/watch?v=MQ3k6BFX2uw\"><strong>See the full advertisement here.\u00a0<\/strong><\/a><\/p>\n<p>Tissues at the ready! Arguably the most emotive campaign of the summer, P&amp;G\u2019s \u2018Thank you Mom\u2019 ad created for the London 2012 games, resurfaced for 2016, pulling on our heartstrings once again.<\/p>\n<p>The ad shows flashbacks of Olympic athletes from this year\u2019s games as children with their mothers supporting them from the sidelines. The campaigns tagline was \u2018It takes someone strong to make someone strong. Thank you Mom\u2019. A link was added to the video for 2016 leading to a webpage that allowed viewers to send a personalised message to thank their own mothers.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. \u2018The Human Family\u2019 by Apple<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5535 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-2.png\" alt=\"olympic-2\" width=\"812\" height=\"459\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-2.png 681w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-2-300x170.png 300w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ztMfBZvZF_Y\"><strong>See the full advertisement here.\u00a0<\/strong><\/a><\/p>\n<p>The Olympic Games are more than just a celebration of athletic achievement, they provide a rare opportunity to bring together different cultures from around the Globe to focus on a single goal<\/p>\n<p>Apple\u2019s campaign focused on this aspect of the games with their beautifully shot advert comprising photographs and videos of people from all around the world shot on an iPhone, with Maya Angelou reading passages from her poem \u2018Human Family\u2019. The campaign celebrates the differences between individuals but ends with the message \u2018We are more alike my friend than we are unlike\u2019 &#8211; despite these differences, we are all just people.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. #Superfans by Panasonic UK<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5536 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-3.png\" alt=\"olympic-3\" width=\"888\" height=\"510\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-3.png 888w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-3-300x172.png 300w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.teamgb.com\/superfans?utm_content=sf31717764&amp;utm_medium=spredfast&amp;utm_source=twitter&amp;utm_campaign=Team+GB&amp;sf31717764=1\"><strong>See the full campaign website here.\u00a0<\/strong><\/a><\/p>\n<p>Ahead of the Games, in April 2016, Panasonic launched their #Superfans campaign. Team GB fans were encouraged to post pictures on social media with the hashtag, with the idea of generating encouragement for the British team and keep up fan momentum after the London 2012 Games.<\/p>\n<p>Panasonic also offered Twitter contests, including the chance to win a Panasonic TV, as extra incentives for fans to make posts. The crowdsourced campaign proved incredibly popular. Check out some of the entries below:<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5537 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-4.png\" alt=\"olympic-4\" width=\"815\" height=\"638\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-4.png 815w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-4-300x235.png 300w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5538 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-5.png\" alt=\"olympic-5\" width=\"621\" height=\"442\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-5.png 621w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-5-300x214.png 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. #ThatsGold by Coca-Cola<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5539 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-6.png\" alt=\"olympic-6\" width=\"741\" height=\"373\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-6.png 849w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-6-300x151.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5540 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-7.png\" alt=\"olympic-7\" width=\"744\" height=\"367\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-7.png 853w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-7-300x148.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=SW7Cuopu8No\"><strong>See the full advertisement here.\u00a0<\/strong><\/a><\/p>\n<p>Coca-Cola launched their #ThatsGold campaign way back in January 2016 with the release of the \u2018Taste the Feeling\u2019 advert. The campaign compared the excitement of winning a gold medal at the Olympics to the joy of having a good time with friends and family, using a combination of colourful visuals and inspiring quotes, building up to the line at the end, \u2018Gold is a feeling that anyone can taste\u2019, emphasising that \u2018gold moments\u2019 can happen every day.<\/p>\n<p>Coca-Cola also launched a \u2018real-time marketing\u2019 global hub with 23 consumer interaction centres to track the #ThatsGold hashtag around the world. With this information they took to Twitter, Instagram, Snapchat and Facebook to generate content covering the crucial moments of the Games.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5541 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-8.png\" alt=\"olympic-8\" width=\"652\" height=\"391\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-8.png 640w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-8-300x180.png 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/p>\n<p>Following this stage of the campaign, Coca-Cola set up a \u2018Gold Room\u2019 station in Rio where visitors could create 360-degree images to share on social media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5542 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-9.png\" alt=\"olympic-9\" width=\"707\" height=\"450\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-9.png 834w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-9-300x191.png 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00a05.\u00a0<\/strong><strong>#BeTheFastest by Virgin Media<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5543 aligncenter\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-10.png\" alt=\"olympic-10\" width=\"796\" height=\"404\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-10.png 855w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/olympic-10-300x152.png 300w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=AdGQ43smLoc\"><strong>See the full advertisement here.\u00a0<\/strong><\/a><\/p>\n<p>Virgin Media\u2019s Olympic campaign was all about highlighting the importance of speed, drawing parallels between their WiFi and the \u2018ultrafast\u2019 Usain Bolt.<\/p>\n<p>In 2009, Bolt set the World Record for the 100-metre sprint at 9.58 seconds at the Berlin Athletic World Championships. Virgin Media\u2019s advert imagined what 9.58 seconds of speed felt like on a physical and emotional level, by combining ten different sequences about an aspect of Bolt\u2019s life, all lasting 9.58 seconds each.<\/p>\n<p>Whilst promoting Virgin Media\u2019s competitive edge in technology, the advert is also a great tribute to Usain Bolt.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an average of 27.5 million viewers, the Rio Olympics provided an incomparable marketing platform for many big brands to reach a worldwide audience.<\/p>\n","protected":false},"author":2,"featured_media":5545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1],"tags":[300,692,695,14,694,691,693,690,26,696],"class_list":["post-5534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-apple","tag-campaigns","tag-coca-cola","tag-marketing","tag-panasonic","tag-paralympics","tag-proctor-gamble","tag-rio-olympics-2016","tag-social-media-2","tag-virgin-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands That We\u2019re Giving a Gold Medal | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Brands That We\u2019re Giving a Gold Medal | Mzuri Design Blog\" \/>\n<meta name=\"twitter:description\" content=\"With an average of 27.5 million viewers, the Rio Olympics provided an incomparable marketing platform for many big brands to reach a worldwide audience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:site\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/\"},\"author\":{\"name\":\"Katherine\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\"},\"headline\":\"Brands That We\u2019re Giving a Gold Medal\",\"datePublished\":\"2016-09-25T11:30:29+00:00\",\"dateModified\":\"2016-09-26T09:29:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/\"},\"wordCount\":628,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg\",\"keywords\":[\"Apple\",\"campaigns\",\"Coca Cola\",\"marketing\",\"Panasonic\",\"Paralympics\",\"Proctor &amp; Gamble\",\"Rio Olympics 2016\",\"social media\",\"Virgin Media\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/\",\"name\":\"Brands That We\u2019re Giving a Gold Medal | Mzuri Design Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg\",\"datePublished\":\"2016-09-25T11:30:29+00:00\",\"dateModified\":\"2016-09-26T09:29:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg\",\"contentUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg\",\"width\":2400,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mzuri.co.uk\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands That We\u2019re Giving a Gold Medal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#website\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/\",\"name\":\"Mzuri Design News\",\"description\":\"A blog for just about anything\",\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mzuri.co.uk\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\",\"name\":\"Mzuri\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png\",\"width\":117,\"height\":24,\"caption\":\"Mzuri\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/MzuriDesign\",\"https:\/\/twitter.com\/_mzuri\",\"https:\/\/www.instagram.com\/mzuridesign\/\",\"https:\/\/www.linkedin.com\/company\/mzuri-\",\"https:\/\/www.pinterest.co.uk\/mzuridesign\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\",\"name\":\"Katherine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g\",\"caption\":\"Katherine\"},\"sameAs\":[\"http:\/\/www.mzuridesign.co.uk\"],\"url\":\"https:\/\/www.mzuri.co.uk\/news\/author\/katherine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brands That We\u2019re Giving a Gold Medal | Mzuri Design Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/","twitter_card":"summary_large_image","twitter_title":"Brands That We\u2019re Giving a Gold Medal | Mzuri Design Blog","twitter_description":"With an average of 27.5 million viewers, the Rio Olympics provided an incomparable marketing platform for many big brands to reach a worldwide audience.","twitter_image":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg","twitter_creator":"@_mzuri","twitter_site":"@_mzuri","twitter_misc":{"Written by":"Katherine","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#article","isPartOf":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/"},"author":{"name":"Katherine","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031"},"headline":"Brands That We\u2019re Giving a Gold Medal","datePublished":"2016-09-25T11:30:29+00:00","dateModified":"2016-09-26T09:29:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/"},"wordCount":628,"commentCount":0,"publisher":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#organization"},"image":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg","keywords":["Apple","campaigns","Coca Cola","marketing","Panasonic","Paralympics","Proctor &amp; Gamble","Rio Olympics 2016","social media","Virgin Media"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/","url":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/","name":"Brands That We\u2019re Giving a Gold Medal | Mzuri Design Blog","isPartOf":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage"},"image":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg","datePublished":"2016-09-25T11:30:29+00:00","dateModified":"2016-09-26T09:29:17+00:00","breadcrumb":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#primaryimage","url":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg","contentUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2016\/09\/Olympic_Brands.jpg","width":2400,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/brands-that-were-giving-a-gold-medal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mzuri.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Brands That We\u2019re Giving a Gold Medal"}]},{"@type":"WebSite","@id":"https:\/\/www.mzuri.co.uk\/news\/#website","url":"https:\/\/www.mzuri.co.uk\/news\/","name":"Mzuri Design News","description":"A blog for just about anything","publisher":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzuri.co.uk\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mzuri.co.uk\/news\/#organization","name":"Mzuri","url":"https:\/\/www.mzuri.co.uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png","contentUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png","width":117,"height":24,"caption":"Mzuri"},"image":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/MzuriDesign","https:\/\/twitter.com\/_mzuri","https:\/\/www.instagram.com\/mzuridesign\/","https:\/\/www.linkedin.com\/company\/mzuri-","https:\/\/www.pinterest.co.uk\/mzuridesign\/"]},{"@type":"Person","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031","name":"Katherine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g","caption":"Katherine"},"sameAs":["http:\/\/www.mzuridesign.co.uk"],"url":"https:\/\/www.mzuri.co.uk\/news\/author\/katherine\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts\/5534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/comments?post=5534"}],"version-history":[{"count":9,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts\/5534\/revisions"}],"predecessor-version":[{"id":5572,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts\/5534\/revisions\/5572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/media\/5545"}],"wp:attachment":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/media?parent=5534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/categories?post=5534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/tags?post=5534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}