{"id":5941,"date":"2018-02-19T08:55:55","date_gmt":"2018-02-19T07:55:55","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=5941"},"modified":"2019-05-29T15:59:56","modified_gmt":"2019-05-29T14:59:56","slug":"crystal-interactive-launch-re-brand-and-new-website","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/crystal-interactive-launch-re-brand-and-new-website\/","title":{"rendered":"Crystal Interactive launch re-brand and new website"},"content":{"rendered":"<p>We are delighted to reveal the results of our re-branding exercise for Crystal Interactive, the UK\u2019s leading event technology company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6215\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_BusCards2.jpg\" alt=\"\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_BusCards2.jpg 1200w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_BusCards2-300x175.jpg 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_BusCards2-1024x597.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>We started working with the team at Crystal last year when we were tasked with designing some pop-up banners and a stand for an exhibition they were attending.\u00a0 Some great graphics and a swift turnaround made for a very happy client and led to our involvement in several more in-depth areas of marketing strategy and design.<\/p>\n<p>We worked very closely with Crystal over a number of months, carrying out marketing workshops with all staff to hear their views, ideas and visions for the future and devised a thorough marketing and communications strategy.\u00a0 This included a <strong><a href=\"https:\/\/www.mzuri.co.uk\/strategic-marketing-design-digital-support-including-new-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand re-design<\/a><\/strong>, new website, new marketing materials and an on-going public relations campaign to elevate Crystal\u2019s standing in the world of event technology.<\/p>\n<h2>A new brand well received<\/h2>\n<p>The new branding has been very well received by all and we\u2019re thrilled with the <strong><a href=\"https:\/\/www.mzuri.co.uk\/strategic-marketing-design-digital-support-including-new-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">results<\/a><\/strong>.\u00a0 The modern, dynamic logo and eye-catching graphics have been applied to the full spectrum of stationery products, branding equipment, t-shirts and office signage, and even an apron for the Operations Director (which\u00a0is worn when pushing the drinks trolley around the office on a Friday afternoon!).<\/p>\n<p>See the re-brand for yourself and learn more about our work with Crystal Interactive in their <strong><a href=\"https:\/\/www.mzuri.co.uk\/strategic-marketing-design-digital-support-including-new-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">case study<\/a><\/strong> and view their website<strong> <a href=\"http:\/\/www.crystalinteractive.net\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/strong>.<\/p>\n<div style=\"width: 860px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5941-1\" width=\"860\" height=\"500\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal-Logo-animation.mp4?_=1\" \/><a href=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal-Logo-animation.mp4\">https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal-Logo-animation.mp4<\/a><\/video><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6203 size-large\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_AppleCombo-news-1024x597.jpg\" alt=\"Crystal Interactive fully responsive website\" width=\"1024\" height=\"597\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_AppleCombo-news-1024x597.jpg 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2018\/02\/Crystal_AppleCombo-news-300x175.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are delighted to reveal the results of our re-branding exercise for Crystal Interactive, the UK\u2019s leading event technology company.\u00a0Discover how we developed the brand with the Crystal Interactive team.<\/p>\n","protected":false},"author":2,"featured_media":6202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[632,630,1,208,631,9],"tags":[23,790,39,789,14,788,444,399],"class_list":["post-5941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-digital","category-general","category-marketing-2","category-print","category-websites","tag-branding","tag-crystal-interactive","tag-design","tag-event-technology","tag-marketing","tag-new-brand","tag-strategy","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crystal Interactive launch re-brand and new website | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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