
{"id":6054,"date":"2018-02-12T08:55:12","date_gmt":"2018-02-12T07:55:12","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=6054"},"modified":"2019-05-29T15:57:15","modified_gmt":"2019-05-29T14:57:15","slug":"designed-to-inspire-design-classics","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/designed-to-inspire-design-classics\/","title":{"rendered":"Designed to Inspire: Design Classics"},"content":{"rendered":"<p>It takes time to become a classic. Classics can&#8217;t be invented, they evolve. They have to win approval and slowly acquire value. Resisting the inevitable ebb and flow of taste and fashion, I have selected six designs, to share with you and discuss their merits. These objects still look (and function) as good as they did the day they were created.<\/p>\n<p>Why have I chosen these six objects? For the simple reason (with the exception of one) that I have wanted to own one since the first time I saw one\u2026 and still do! Three are in my possession, one has been and gone, another is on my all-time top want list, and the final piece is a design I have been extolling the virtues to graphic design students for over six years whilst teaching Design Technology to aspiring young designers.<\/p>\n<h2>Classic designs are created over the course of time<\/h2>\n<p>It\u2019s interesting to note that my chosen designs span over 126 years and only one of which is still a teenager\u2026 Just! However, it is the oldest design that is really outstanding, despite its many reincarnations or design developments, the original concept has barely changed since 1891. This is the reason I start my \u2018Design Classics\u2019 list with Karl Elsners\u2019 Swiss army knife.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6060\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-9-CLASSICS.jpg\" alt=\"\" width=\"600\" height=\"495\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-9-CLASSICS.jpg 811w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-9-CLASSICS-300x247.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><a href=\"https:\/\/www.victorinox.com\/uk\/en\/Explore\/cms\/explore\" target=\"_blank\" rel=\"noopener noreferrer\">Swiss Army Knife<\/a> \u2013 Karl Elsener, 1891<\/h3>\n<p>Originating from inside a cutler&#8217;s workshop in 1891, Karl Elsener establishes the Association of Swiss Master Cutlers. As a result, he is able to deliver the first major supply of soldier\u2019s knives to the Swiss Army. Visit the Victorinox <a href=\"https:\/\/www.victorinox.com\/uk\/en\/Explore\/Company\/History\/cms\/history\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a> for a detailed timeline of how the company became a global brand.<\/p>\n<p>The statement \u2018form follows function\u2019 is often banded about too readily, but this compact little gem is a legitimate testament of that truth. What is equally brilliant is that you can reverse the statement with the same result. The swiss army knife is a fabulous example of unified thinking where both form and function stand side by side rather than battle for prominence to the detriment of the other.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6058\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-5-CLASSICS.jpg\" alt=\"\" width=\"600\" height=\"496\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-5-CLASSICS.jpg 811w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-5-CLASSICS-300x248.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><a href=\"https:\/\/www.anglepoise.com\/designers\/george-carwardine\" target=\"_blank\" rel=\"noopener noreferrer\">The Anglepoise lamp<\/a> \u2013 George Carwardine, 1933<\/h3>\n<p>Automotive engineer, George Carwardine developed a theoretical concept using springs to create an articulated task lamp that could combine ultimate flexibility with perfect balance. \u00a0A patent is filed and, in 1933 the first four-spring Anglepoise\u00ae lamp\u00a0is launched.\u00a0Find out more about the company by visiting <a href=\"https:\/\/www.anglepoise.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\">anglpoise.com<\/a>.<\/p>\n<p>This is a beautiful piece of engineering. What I love is its industrial elegance. It doesn\u2019t try to hide the mechanics within a sheath or try to overcomplicate the individual components. Each element is functional and together form a wonderful piece of design that adorns this designers desk both at work and at home.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6057\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-4-CLASSICS.jpg\" alt=\"\" width=\"600\" height=\"496\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-4-CLASSICS.jpg 811w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-4-CLASSICS-300x248.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><a href=\"https:\/\/www.vitra.com\/en-gb\/product\/lounge-chair\" target=\"_blank\" rel=\"noopener noreferrer\">Lounge Chair No. 670<\/a> \u2013 Charles and Ray Eames, 1956<\/h3>\n<p>\u201cYou think I don&#8217;t want to pick you up right now, carry you over to that Eames classic and show you why it&#8217;s the best-engineered chair in the world?!\u201d These were the words spoken by Kelsey Grammer in the hit TV show Frasier. It\u2019s an hilarious scene but also one that speaks truth, paying tribute to the design classic and its engineering excellence.<\/p>\n<p>This beautiful chair combines industrial production with hand craftsmanship in leather upholstery and a moulded plywood shell with a rosewood veneer that enables the chair to move with the sitter. Another example of form and function working in conjunction, not only is it exquisite to look at, the sheer pleasure of falling back into its comforting caress is sublime.<\/p>\n<p>Its on my Santa\u2019s list and has been for some time!<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6061\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-10-CLASSICS.jpg\" alt=\"\" width=\"600\" height=\"496\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-10-CLASSICS.jpg 811w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-10-CLASSICS-300x248.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><a href=\"https:\/\/www.ray-ban.com\/uk\/sunglasses\/wayfarer\/clv\" target=\"_blank\" rel=\"noopener noreferrer\">Wayfarer<\/a> \u2013 RayBan, 1952<\/h3>\n<p>The Original Wayfarer are arguably the most recognisable style in the history of sunglasses. Some of the most memorable icons of the 20th century have adorned these classic spectacle; Mohammed Ali, Bob Dylan, JFK and not forgetting the fabulous \u2018Blues Brothers\u2019, Dan Aykroyd and Jon Belushi who wore the classic RayBans for the entire duration of the film by the same name.<\/p>\n<p>I was first introduced to these style icons whilst watching the \u2018Blues Brothers\u2019 on a coach, travelling half way across Europe on a school ski trip. That trip was memorable for many reasons, one of which was trying to find a pair of Wayfarer\u2019s in a small Austrian village in the middle of winter, and at a price a 15 year old boy can actually afford. In that respect, the trip was a disaster. Only 18 years later, and on another very memorable trip abroad, my wife (who I married only 14 hours earlier) brought me my first \u2018real\u2019 pair as a honeymoon gift. For that reason, if nothing else, they are a Classic.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6059\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-7-CLASSICS.jpg\" alt=\"\" width=\"600\" height=\"496\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-7-CLASSICS.jpg 811w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-7-CLASSICS-300x248.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3>iMac (1st Generation) \u2013 Jonanthan Ive, 1998<\/h3>\n<p>The first generation of iMacs revolutionised the aesthetics of computers at the end of the 1990s and influenced the shapes and colours of all types of domestic electrical products.<\/p>\n<p>Jonathan Ives\u2019 innovation was to enclose the computer in translucent coloured polycarbonate rather than giving it a standard beige box, enhancing its presence and appeal to a broad market. No longer did your office (or home) have to be lifeless and banal, instead Apple shook up the computing world with lollipop coloured tech. Which flavour did you choose?<\/p>\n<p>Colour is so important when creating a strong brand and is one of the first components of design that consumers associate with. We used a striking colour palette whilst working with an equally inspiring and innovative client <strong><a href=\"https:\/\/www.mzuri.co.uk\/kispe-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kispe<\/a><\/strong> when creating their brand identity.<\/p>\n<p>There are many apple products that could easily be called a classic, the first-generation iPod or iPhone, but it is the iMac I have opted for as it really did change my life. Not only was it the first computer I purchased with my own money, I saved the extra \u00a3100 to purchase the purple version. It was then I realised, not only the power of innovative design, but also creative advertising and clever marketing. I will always look back on the iMac with a fond smile (and mouth-watering envy).<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6056\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-2-CLASSICS.jpg\" alt=\"\" width=\"600\" height=\"496\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-2-CLASSICS.jpg 811w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2017\/12\/MZURI-BLOG-ARTICLE-HERO-IMAGE-\u2013-1600-x-700px-copy-2-CLASSICS-300x248.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3>The Tube Map \u2013 Harry Beck, 1931<\/h3>\n<p>Darien Graham-Smith has written this wonderful <a href=\"https:\/\/londonist.com\/2016\/05\/the-history-of-the-tube-map\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018History Of The Tube Map\u2019<\/a> which charts the development of the Underground map from 1908 to its present incarnation. The tube map is so iconic, it is hard to envisage it being drawn in any other way. Not only is it Londons own underground system that adopted this visual style created by Beck, but transport departments the world over have adopted the information system.<\/p>\n<p>If you have ever visited a foreign city, and not become lost on its train or underground system, it will be thanks to Beck. It is the uniformity of information which makes it so effective. In Graham-Smith\u2019s article he describes Beck \u2018setting about on a project to &#8220;tidy up&#8221; the tube map by \u2014 as he would later recall \u2014 &#8220;straightening the lines, experimenting with diagonals and evening out the distance between stations&#8221;. It seems so simple not, but back in 1931, it revolutionised the way looked at information graphics.<\/p>\n<p>To be a \u2018classic\u2019 it takes time. I would urge you to take the time to look at these designs and appreciate their practicality, their boldness but most of all their beauty. Similar to my look into the world of <strong><a href=\"https:\/\/www.mzuri.co.uk\/news\/general\/designed-to-inspire-logos-clear-simple-distinctive\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a><\/strong>, I discovered a new-found appreciation for these designs, coming to the same conclusion, that great design is built upon strong design principles and a desire to innovate through creativity.<\/p>\n<p>Inspired by design.<\/p>\n<p>Bob<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It takes time to become a classic. Classics can&#8217;t be invented, they evolve. They have to win approval and slowly acquire value. I have selected six designs, to share with you and discuss their merits.<\/p>\n","protected":false},"author":2,"featured_media":6200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[632,1,631],"tags":[771,768,783,39,759,772,752,769,773,19,770,758],"class_list":["post-6054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-general","category-print","tag-charles-and-ray-eames","tag-classics","tag-colour","tag-design","tag-distinctive","tag-george-carwardine","tag-inspire","tag-jonanthan-ive","tag-karl-elsener","tag-mzuri-design","tag-rayban","tag-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designed to Inspire: Design Classics<\/title>\n<meta name=\"description\" content=\"Classics can&#039;t be invented, they evolve. 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