{"id":6541,"date":"2018-12-05T16:42:55","date_gmt":"2018-12-05T15:42:55","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=6541"},"modified":"2019-05-29T15:04:07","modified_gmt":"2019-05-29T14:04:07","slug":"celebrating-an-important-milestone-50th-anniversary-logo-project-for-clc-group","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/celebrating-an-important-milestone-50th-anniversary-logo-project-for-clc-group\/","title":{"rendered":"Celebrating an important milestone with CLC Group"},"content":{"rendered":"

CLC Group are one of the leading property maintenance and refurbishment companies in the UK. In 2019, CLC Group celebrate 50 years in business. What began in 1969 as a small painting contractor, has grown into a large successful company delivering a range of services to support their clients in transforming buildings, lives and neighbourhoods. CLC are a truly nationwide business with offices across the UK.<\/p>\n

Creating a modern 50th\u00a0<\/sup>anniversary logo<\/h2>\n

We were tasked with creating a 50th<\/sup>anniversary logo to be rolled out across print, digital, merchandise and van livery, to communicate the company\u2019s strong heritage and celebrate their anniversary. The brief was to create a logo which was an evolution of the existing CLC Group logo, adding to the existing design rather than recreating a new logo and risk diluting their strong, well recognised brand identity.<\/p>\n

Working with our team of designers we started the project by sketching a range of concepts, each building on the existing logo and adding different elements to communicate the 50th<\/sup>anniversary message.<\/p>\n

From concept to completion<\/h2>\n

Based on the client\u2019s feedback on the sketch concepts, two were chosen to develop and refine. The final logo chosen is a modern, elegant interpretation of the anniversary message which enhances the existing well-known brand logo for maximum impact across the roll out.<\/p>\n

We were thrilled to work with CLC Group on their 50th<\/sup>anniversary logo, as they continue to grow and develop their business.<\/p>\n

Learn more about our work with CLC Group in our case study<\/a>\u00a0and view their website here<\/a><\/u><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2019, CLC Group, one of the leading property maintenance and refurbishment companies in the UK, celebrate 50 years in business. 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