{"id":66,"date":"2009-10-27T14:45:19","date_gmt":"2009-10-27T13:45:19","guid":{"rendered":"http:\/\/www.mzuridesign.co.uk\/blog\/?p=66"},"modified":"2016-10-14T11:00:58","modified_gmt":"2016-10-14T10:00:58","slug":"dont-forget-the-envelope-top-tips-for-direct-mail-campaigns","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/dont-forget-the-envelope-top-tips-for-direct-mail-campaigns\/","title":{"rendered":"Don’t forget the envelope! Top tips for direct mail campaigns"},"content":{"rendered":"

Sending direct mail to potential customers or existing clients can be a powerful marketing tool for your business, but remember 70% of mail is opened over a bin!<\/p>\n

Here are\u00a0some Mzuri top tips for making your\u00a0direct mail campaign\u00a0stand out:<\/p>\n

    \n
  1. Data\u00a0 – \u00a0Make sure you send it to the right person (and that you spell their name and company name correctly)\u00a0– if you have the right piece of direct mail in the hands of the right person then you are much more likely to get the response you’re after.<\/li>\n
  2. Colour – using coloured envelopes\u00a0coordinating with your brand colours can make all the difference when your delivery is amongst other mailers on the mat.\u00a0 Use stickers to brand up plain envelopes as another cheap option (plus you can use them for other things like branding carrier bags, packaging and the like) or go the whole hog and print your logo on the envelope itself, ensuring brand consistency for all\u00a0 paper communications.<\/li>\n
  3. Size – size isn’t everything, as they say, but having a mailer which is a different shape can attract more attention. You can have mailers ‘die cut’ in any shape you like or even just try square versus the traditional A5 or A6 sizes.\u00a0 Be careful though – remember postage cost is now dictated on size as well as weight.<\/li>\n
  4. Copy writing – do you have a consistent tone of voice for your brand?\u00a0 This is just as important to your company brand as your logo, as\u00a0it further represents how you do business and how you interact with your clients.\u00a0 If you don’t write well then get a copywriter to do it for you, it is really\u00a0important.<\/li>\n
  5. Timing – when are you sending your mailer out?\u00a0 If it’s directed at someone who might be away from work at half term holidays for example,\u00a0then check out when this is and avoid it.\u00a0 Work out when you want the mailer to get to the client or prospect and then work backwards leaving time for design, copy writing, print, fulfillment and post (that is if there isn’t a postal strike!)<\/li>\n
  6. Consistency – How does your direct mail sit within your marketing strategy?\u00a0When someone checks you out online after receiving your mailshot do you look the same, do have the same tone of voice, is there a link to the campaign content?\u00a0 The answer should be yes! Make sure all your marketing materials are consistent in all aspects.<\/li>\n
  7. Follow up – once you’ve sent your mailshot out, what do you do? Sit around and wait for someone to call you? No! Call them make sure they received the mailshot and see if it was interesting for them – if you’ve done the research on your data (see point 1) then they should be interested.\u00a0 Consider using a telemarketing company to follow up if you don’t have the time.<\/li>\n
  8. Response – incorporating a tear off, reply paid section on a mailer can be an excellent way of finding out if your offering is required. Why not\u00a0incentivise people who return them to you\u00a0by offering\u00a0a product, catalogue or consultation\u00a0free of charge.<\/li>\n
  9. Record – keep a record of how many leads you get from your mailer, or purchases you get\u00a0from existing clients.\u00a0 This will provide valuable insight into how to approach the whole thing again next time.<\/li>\n<\/ol>\n

    To sum up – who, what, when, follow up and record – happy mailing…(when they’ve finished striking!)<\/p>\n","protected":false},"excerpt":{"rendered":"

    Sending direct mail to potential customers or existing clients can be a powerful marketing tool for your business, but remember 70% of mail is opened over a bin! Here are\u00a0some Mzuri top tips for making your\u00a0direct mail campaign\u00a0stand out:<\/p>\n","protected":false},"author":2,"featured_media":5622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nDon't forget the envelope! 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