{"id":6888,"date":"2019-05-16T09:00:43","date_gmt":"2019-05-16T08:00:43","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=6888"},"modified":"2019-05-29T16:17:04","modified_gmt":"2019-05-29T15:17:04","slug":"a-brand-refresh-inspired-by-life-with-a-little-one","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/","title":{"rendered":"A brand refresh, inspired by life with a little one."},"content":{"rendered":"

Since February 2019, we have been busy working with the Founder of HeyMindy.com to refresh the brand identity and website, and support with promotional marketing activities for the launch of her new baby carrier product range in May.<\/p>\n

Customising the logo to reflect the brand<\/strong><\/h2>\n

Our first project and starting point, was to update and refresh the brand colour palette throughout the logo and the website, to ensure that it truly reflected the ethos and vision of the brand.<\/p>\n

We applied a stronger tone to the core colour palette and expanded the secondary palette with complimentary colours. Extending the range of colours allowed us to more flexibly and easily develop the look and feel of the different product ranges as they evolved, without impacting on the core brand.<\/p>\n

\"\"<\/p>\n

A WordPress website refresh<\/strong><\/h2>\n

Working closely with our client’s developer, we reviewed the existing site from a user experience point of view and designed a series of new e-commerce pages to allow for a smoother buying journey with clear calls to action.  We reworked elements of the structure of the site to support new content, new product pages, video and imagery to fully showcase the new products ready for launch.<\/p>\n

\"\"<\/p>\n

Mailchimp campaigns to grow engagement<\/strong><\/h2>\n

As part of our website review, we identified the need to provide enhanced email communication campaigns to keep subscribers up to date with product developments, exhibitions and offers.<\/p>\n

We designed and developed a series of automated email communications within Mailchimp to deliver key messages at appropriate points throughout the customer journey, as well as templates for a newsletter, voucher code offer and thank you for subscribing.<\/p>\n

A busy three months<\/strong><\/h2>\n

The whole team at Mzuri have thoroughly enjoyed working on launching this brand and seeing it come to life. and we are looking forward to getting started on forthcoming projects for Hey Mindy.<\/p>\n

Britt Jones. Founder HeyMindy.com<\/a> said:<\/p>\n

\u201cIt has been a very busy, but very productive, 3 months working with Mzuri.   The responsiveness, quick turnaround times, and ideas that have come from Tania and Tatum have made me feel like I have had my very own in-house design and marketing team at my fingertips!  I look forwarding to continuing to build our relationship over the coming years as my brand and product range grows.\u201d<\/p>\n

To find out more about Hey Mindy and her wonderful product range visit: HeyMindy.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Find out how we have been working with HeyMindy.com to refresh their brand identity, website user experience and design and promotional campaign for their new product launch.<\/p>\n","protected":false},"author":2,"featured_media":6918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[632,826,630,12,10,1,823,208,831,631,11,9],"tags":[246,700,428,245,14,595,724,106,22],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-marketing","category-digital","category-direct-mail","category-email-marketing","category-general","category-logo-development","category-marketing-2","category-packaging-design","category-print","category-social-media","category-websites","tag-brand","tag-content-marketing","tag-ecommerce-2","tag-exhibition","tag-marketing","tag-package-design","tag-social-media-campaign","tag-website-design","tag-wordpress"],"yoast_head":"\nA brand developed and inspired by life with a little one!<\/title>\n<meta name=\"description\" content=\"Hey Mindy established in 2017, is a local online supplier of baby carriers to be worn from bump to baby and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A brand developed and inspired by life with a little one!\" \/>\n<meta name=\"twitter:description\" content=\"Hey Mindy established in 2017, is a local online supplier of baby carriers to be worn from bump to baby and beyond.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:site\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/\"},\"author\":{\"name\":\"Katherine\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\"},\"headline\":\"A brand refresh, inspired by life with a little one.\",\"datePublished\":\"2019-05-16T08:00:43+00:00\",\"dateModified\":\"2019-05-29T15:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg\",\"keywords\":[\"brand\",\"content marketing\",\"ecommerce\",\"exhibition\",\"marketing\",\"package design\",\"social media campaign\",\"website design\",\"WordPress\"],\"articleSection\":[\"Branding\",\"Content Marketing\",\"Digital\",\"Direct Mail\",\"Email Marketing\",\"General\",\"Logo development\",\"Marketing\",\"Packaging Design\",\"Print\",\"Social Media\",\"Websites\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/\",\"name\":\"A brand developed and inspired by life with a little one!\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg\",\"datePublished\":\"2019-05-16T08:00:43+00:00\",\"dateModified\":\"2019-05-29T15:17:04+00:00\",\"description\":\"Hey Mindy established in 2017, is a local online supplier of baby carriers to be worn from bump to baby and beyond.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg\",\"contentUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg\",\"width\":2400,\"height\":1400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mzuri.co.uk\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A brand refresh, inspired by life with a little one.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#website\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/\",\"name\":\"Mzuri Design News\",\"description\":\"A blog for just about anything\",\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mzuri.co.uk\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\",\"name\":\"Mzuri\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png\",\"width\":117,\"height\":24,\"caption\":\"Mzuri\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/MzuriDesign\",\"https:\/\/twitter.com\/_mzuri\",\"https:\/\/www.instagram.com\/mzuridesign\/\",\"https:\/\/www.linkedin.com\/company\/mzuri-\",\"https:\/\/www.pinterest.co.uk\/mzuridesign\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\",\"name\":\"Katherine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g\",\"caption\":\"Katherine\"},\"sameAs\":[\"http:\/\/www.mzuridesign.co.uk\"],\"url\":\"https:\/\/www.mzuri.co.uk\/news\/author\/katherine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A brand developed and inspired by life with a little one!","description":"Hey Mindy established in 2017, is a local online supplier of baby carriers to be worn from bump to baby and beyond.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/","twitter_card":"summary_large_image","twitter_title":"A brand developed and inspired by life with a little one!","twitter_description":"Hey Mindy established in 2017, is a local online supplier of baby carriers to be worn from bump to baby and beyond.","twitter_image":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg","twitter_creator":"@_mzuri","twitter_site":"@_mzuri","twitter_misc":{"Written by":"Katherine","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#article","isPartOf":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/"},"author":{"name":"Katherine","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031"},"headline":"A brand refresh, inspired by life with a little one.","datePublished":"2019-05-16T08:00:43+00:00","dateModified":"2019-05-29T15:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#organization"},"image":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg","keywords":["brand","content marketing","ecommerce","exhibition","marketing","package design","social media campaign","website design","WordPress"],"articleSection":["Branding","Content Marketing","Digital","Direct Mail","Email Marketing","General","Logo development","Marketing","Packaging Design","Print","Social Media","Websites"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/","url":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/","name":"A brand developed and inspired by life with a little one!","isPartOf":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage"},"image":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg","datePublished":"2019-05-16T08:00:43+00:00","dateModified":"2019-05-29T15:17:04+00:00","description":"Hey Mindy established in 2017, is a local online supplier of baby carriers to be worn from bump to baby and beyond.","breadcrumb":{"@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#primaryimage","url":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg","contentUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/HM-CS_banner-02.jpg","width":2400,"height":1400},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzuri.co.uk\/news\/general\/a-brand-refresh-inspired-by-life-with-a-little-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mzuri.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"A brand refresh, inspired by life with a little one."}]},{"@type":"WebSite","@id":"https:\/\/www.mzuri.co.uk\/news\/#website","url":"https:\/\/www.mzuri.co.uk\/news\/","name":"Mzuri Design News","description":"A blog for just about anything","publisher":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzuri.co.uk\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mzuri.co.uk\/news\/#organization","name":"Mzuri","url":"https:\/\/www.mzuri.co.uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png","contentUrl":"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/logo.png","width":117,"height":24,"caption":"Mzuri"},"image":{"@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/MzuriDesign","https:\/\/twitter.com\/_mzuri","https:\/\/www.instagram.com\/mzuridesign\/","https:\/\/www.linkedin.com\/company\/mzuri-","https:\/\/www.pinterest.co.uk\/mzuridesign\/"]},{"@type":"Person","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031","name":"Katherine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06ed24c476c82d5e384e93fc023b9414eb65846ef1aaff97baeb84a0b04ed2cb?s=96&d=mm&r=g","caption":"Katherine"},"sameAs":["http:\/\/www.mzuridesign.co.uk"],"url":"https:\/\/www.mzuri.co.uk\/news\/author\/katherine\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts\/6888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/comments?post=6888"}],"version-history":[{"count":5,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts\/6888\/revisions"}],"predecessor-version":[{"id":7002,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/posts\/6888\/revisions\/7002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/media\/6918"}],"wp:attachment":[{"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/media?parent=6888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/categories?post=6888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzuri.co.uk\/news\/wp-json\/wp\/v2\/tags?post=6888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}