{"id":6943,"date":"2019-06-24T09:13:58","date_gmt":"2019-06-24T08:13:58","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=6943"},"modified":"2019-06-24T09:14:06","modified_gmt":"2019-06-24T08:14:06","slug":"esme-lion-heart","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/esme-lion-heart\/","title":{"rendered":"Esme Lion Heart"},"content":{"rendered":"\n<p>Sometimes the projects we work on require us to dig deep to look past the challenging or upsetting nature of the subject matter, to remain as objective as possible and focus on developing copy and creative that delivers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"600\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/ESME-lion-heart-animation.gif\" alt=\"\" class=\"wp-image-6946\"\/><\/figure>\n\n\n\n<p>We are proud to be working with\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/mzuri.us9.list-manage.com\/track\/click?u=ca9aeecd150c26ed93ec92500&amp;id=adda482954&amp;e=43ec9f93cc\" target=\"_blank\"><strong>Esmelionheart.org<\/strong><\/a>\u00a0 to help raise awareness and fundraising to enable a second transplant for 22 month old Esme, who has high risk acute myeloid leukaemia and whose second transplant cannot be funded by the NHS. Without treatment, the heartbreaking reality is that she may not see her third birthday.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/ESME-poster-816x1024.jpg\" alt=\"\" class=\"wp-image-6947\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/ESME-poster-816x1024.jpg 816w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/ESME-poster-239x300.jpg 239w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/ESME-poster.jpg 906w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p>Gorgeous Esme is the niece of a good friend of Katherine and Phil&#8217;s, and we were all keen to help.  To that end, we have worked to create a logo, posters and press advertising to support the fundraising campaign and over \u00a3339,000 of the \u00a3400,000 has already been raised. Read more about Esme&#8217;s heartbreaking (and heartwarming) story and find out how you can lend a hand to a brave little lion heart\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/mzuri.us9.list-manage.com\/track\/click?u=ca9aeecd150c26ed93ec92500&amp;id=f440884506&amp;e=43ec9f93cc\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Please donate towards Esme's life-saving treatment (opens in a new tab)\" href=\"https:\/\/www.gofundme.com\/help-2-year-old-esme-cure-her-leukaemia\" target=\"_blank\"><strong>Please donate towards Esme&#8217;s life-saving treatment<\/strong><\/a> if you can. Every little really does help! <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/mzuri_esme_photos-1024x1024.jpg\" alt=\"\" class=\"wp-image-6951\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/mzuri_esme_photos-1024x1024.jpg 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/mzuri_esme_photos-150x150.jpg 150w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2019\/05\/mzuri_esme_photos-300x300.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes the projects we work on require us to dig deep to look past the challenging or upsetting nature of the subject matter, to remain as objective as possible and focus on developing copy and creative that delivers. We are proud to be working with\u00a0Esmelionheart.org\u00a0 to help raise awareness and fundraising to enable a second [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[1],"tags":[139,834,832,113,833,33,835],"class_list":["post-6943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-advertising","tag-esme-handley","tag-esmelionheart","tag-fundraising","tag-leukaemia","tag-logo","tag-posters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esme Lion Heart | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzuri.co.uk\/news\/general\/esme-lion-heart\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Esme Lion Heart | Mzuri Design Blog\" \/>\n<meta name=\"twitter:description\" content=\"Sometimes the projects we work on require us to dig deep to look past the challenging or upsetting nature of the subject matter, to remain as objective as possible and focus on developing copy and creative that delivers. 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