{"id":7476,"date":"2021-04-14T09:57:00","date_gmt":"2021-04-14T08:57:00","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=7476"},"modified":"2021-04-14T21:59:54","modified_gmt":"2021-04-14T20:59:54","slug":"a-bold-new-brand-identity-for-mw-brace","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/a-bold-new-brand-identity-for-mw-brace\/","title":{"rendered":"A bold new brand identity for MW Brace"},"content":{"rendered":"\n<p>A fresh new look for established Hampshire builder, <a href=\"http:\/\/mwbrace.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MW Brace<\/a> as the company continues&nbsp;to&nbsp;thrive.&nbsp;<\/p>\n\n\n\n<p><strong>Bringing a brand to life for an established&nbsp;<\/strong><strong>building&nbsp;<\/strong><strong>firm<\/strong>&nbsp;<\/p>\n\n\n\n<p>Local builder, <a href=\"http:\/\/mwbrace.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MW Brace<\/a> approached us&nbsp;to develop&nbsp;a new brand&nbsp;at a time of&nbsp;strong&nbsp;growth for the firm. With a high demand for building work in the&nbsp;local&nbsp;area&nbsp;of&nbsp;Haslemere, Liphook, Hindhead, Farnham and beyond, and&nbsp;a growing customer base,&nbsp;including plentiful repeat business,&nbsp;Founder, Martin, decided the time was right to create a&nbsp;strong visual identity.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>A strong connection since 200<\/strong><strong>7<\/strong>&nbsp;<\/p>\n\n\n\n<p>We first met Martin during a BNI networking event in the early days of&nbsp;both businesses,&nbsp;in late 2006,&nbsp;and at the time&nbsp;we&nbsp;supported Martin with&nbsp;a simple&nbsp;advert and business card design utilising&nbsp;the business name,&nbsp;stock&nbsp;image&nbsp;and key messages,&nbsp;but no logo was developed at that&nbsp;time. With a simple holding page, business cards and advert campaign&nbsp;in hand, Martin grew his business based on&nbsp;simple marketing techniques and&nbsp;word-of-mouth&nbsp;recommendation&nbsp;arising&nbsp;from his exceptional&nbsp;craftsmanship and work ethic.&nbsp;The simple&nbsp;designs&nbsp;we created back then&nbsp;stood the test of time and&nbsp;became the de facto logo for MW&nbsp;Brace,&nbsp;but&nbsp;15 years on in 2020,&nbsp;it was time for something&nbsp;new.&nbsp;<\/p>\n\n\n\n<p><strong>A new brand and enhanced digital presence for 2020 and beyond<\/strong>&nbsp;<\/p>\n\n\n\n<p>With&nbsp;word-of-mouth&nbsp;referrals still extremely strong,&nbsp;and&nbsp;keen to continue to grow and develop the business,&nbsp;Martin decided&nbsp;the time had come to&nbsp;invest in&nbsp;a&nbsp;stronger&nbsp;brand and&nbsp;digital presence for the&nbsp;firm,&nbsp;which would&nbsp;also&nbsp;be brought to life via van signwriting, workwear, site&nbsp;boards,&nbsp;stationery&nbsp;and more.&nbsp;<\/p>\n\n\n\n<p>The logo and stationery were&nbsp;prioritised in the first instance&nbsp;to provide a firm foundation on which to build.&nbsp;Martin\u2019s brief to us was that he wanted a simple, strong&nbsp;brand, leaning in to the architectural and structural elements of MW Brace\u2019s&nbsp;property development, renovation and refurbishment works.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Initial concepts revealed a clear&nbsp;favourite&nbsp;which was developed further into the final logo. Fonts,&nbsp;a&nbsp;colour palette and initial roll out to stationery gave a sense of the brand taking shape.&nbsp;Martin had clear ideas on&nbsp;colour,&nbsp;and we were keen to explore&nbsp;together&nbsp;the use of the logo both in colour and reversed formats for maximum flexibility across roll-out.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"930\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-letterhead-1-1024x930.jpg\" alt=\"\" class=\"wp-image-7481\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-letterhead-1-1024x930.jpg 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-letterhead-1-300x272.jpg 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-letterhead-1.jpg 1178w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Taking the next step with a stunning new website&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Further development work continues to build the brand, with&nbsp;a strengthened&nbsp;social presence and a beautiful&nbsp;website&nbsp;currently in development.&nbsp;We look forward to sharing more of this exciting project as it goes live.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Watch this space at&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"http:\/\/mwbrace.com\/\" target=\"_blank\">mwbrace.com&nbsp;<\/a><\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-phone-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-7480\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-phone-1-1024x1024.jpg 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-phone-1-300x300.jpg 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-phone-1-150x150.jpg 150w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2021\/04\/mzuri-news-mwbrace-phone-1.jpg 1178w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A fresh new look for established Hampshire builder, MW Brace as the company continues to thrive.<\/p>\n","protected":false},"author":2,"featured_media":7479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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