{"id":7667,"date":"2022-02-08T15:44:08","date_gmt":"2022-02-08T14:44:08","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=7667"},"modified":"2024-04-17T09:09:51","modified_gmt":"2024-04-17T08:09:51","slug":"a-new-brand-for-cupec-nuclear-decommissioning","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/","title":{"rendered":"A fresh new brand for Cupec Nuclear Decommissioning and Cupec Bespoke"},"content":{"rendered":"\n<p id=\"when-charn-from-cupec-nuclear-decommissioning-came-to-us-looking-for-a-rebrand-for-both-of-his-businesses-we-couldn-t-wait-to-get-stuck-in-and-start-working-on-the-project\">When Charn from <a href=\"https:\/\/www.cupec.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cupec Nuclear Decommissioning<\/a> came to us looking for a rebrand for both of his businesses, we couldn\u2019t wait to get stuck in and start working on the project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cupec-branding-the-brief\"><strong>Cupec Branding: The Brief<\/strong><\/h2>\n\n\n\n<p id=\"with-both-a-nuclear-decommissioning-consultancy-business-and-a-side-passion-of-hand-crafting-high-end-wooden-furniture-under-the-brand-name-cupec-bespoke-charn-sought-a-branding-concept-that-straddled-the-two-businesses-together-we-worked-to-create-a-modern-brand-based-on-a-strong-c-device-for-both-cupec-nuclear-decommissioning-and-cupec-bespoke-we-added-detailing-within-the-c-nodding-to-the-fibonacci-sequence-to-add-a-further-level-of-depth-and-meaning-to-the-brand\">With both a Nuclear Decommissioning Consultancy business and a side-passion of hand-crafting high-end wooden furniture, under the brand name <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cupec-bespoke.co.uk\/\" target=\"_blank\">Cupec Bespoke,<\/a> Charn sought a branding concept that straddled the two businesses. Together, we worked to create a modern brand based on a strong \u2018C\u2019 device for both <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cupec.co.uk\/\" target=\"_blank\">Cupec Nuclear Decommissioning<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cupec-bespoke.co.uk\/\" target=\"_blank\">Cupec Bespoke<\/a>. We added detailing within the \u2018C\u2019, nodding to the Fibonacci sequence, to add a further level of depth and meaning to the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Logo-Mockup-02-1-1024x1024.png\" alt=\"Brand new logo for Cupec Nuclear Decommissioning and Cupec Bespoke\" class=\"wp-image-7672\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Logo-Mockup-02-1-1024x1024.png 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Logo-Mockup-02-1-300x300.png 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Logo-Mockup-02-1-150x150.png 150w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Logo-Mockup-02-1-1536x1536.png 1536w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Logo-Mockup-02-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"building-the-brand-through-an-iterative-collaborative-process\"><strong>Building the brand through an iterative, collaborative process<\/strong><\/h2>\n\n\n\n<p>Here is what Charn had to say about the process of working with us on the rebrand and developing the new Cupec look:<\/p>\n\n\n\n<p> \u201cOnce <a href=\"https:\/\/www.mzuri.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mzuri<\/a> were engaged on the project they immediately got to work creating a range of concepts, explaining the rationale behind the concepts and asked for feedback. From there it was an iterative process, working with the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mzuri.co.uk\/about\/\" target=\"_blank\">Mzuri team<\/a> to home in on the final branding.\u201d<br><br>Alongside the rebrand, we were also pleased to design and print stunning business cards. With a spot-UV finish on luxury heavy board, they were designed to exude the quality synonymous with Charn\u2019s work on both his Nuclear Decommissioning projects and his bespoke furniture creations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Business-Card-Mock-up-1024x1024.png\" alt=\"Luxury business cards for Cupec Nuclear Decommissioning and Cupec Bespoke \" class=\"wp-image-7670\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Business-Card-Mock-up-1024x1024.png 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Business-Card-Mock-up-300x300.png 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Business-Card-Mock-up-150x150.png 150w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Business-Card-Mock-up-1536x1536.png 1536w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Business-Card-Mock-up.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additionally, we developed two modern, simple websites for this project.\u200b Our brief for the initial website builds was a simple, light-touch landing page for each business. The finished result gives a unique landing page for visitors and a good platform for future growth of both websites when the time comes. With the purpose of both websites being a validation tool for referral business, the websites were built on Wix to provide a cost-effective base on which to build.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-IphoneTablet-mock-up-coloured-background-1024x1024.png\" alt=\"Modern website on iPad and iPhone for Cupec Nuclear Decommissioning and Cupec Bespoke\" class=\"wp-image-7671\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-IphoneTablet-mock-up-coloured-background-1024x1024.png 1024w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-IphoneTablet-mock-up-coloured-background-300x300.png 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-IphoneTablet-mock-up-coloured-background-150x150.png 150w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-IphoneTablet-mock-up-coloured-background-1536x1536.png 1536w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-IphoneTablet-mock-up-coloured-background-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"positive-feedback-from-a-happy-client\"><strong>Positive feedback from a happy client<\/strong><\/h2>\n\n\n\n<p>Charn shared some further thoughts on our collaboration: \u201cHaving never undertaken any kind of branding for my company I approached Mzuri asking them to both create a brand as well as develop a website. From the outset they were very helpful, explaining the steps in the process, options I\u2019d have, costs and what input would be required of myself through the process. From initial discussion to completion of the project the <a href=\"https:\/\/www.mzuri.co.uk\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mzuri team<\/a> were always helpful, professional and clear.\u201d<\/p>\n\n\n\n<p>A huge thank you to Charn for entrusting us with the rebrand and rollout. We love being part of the process of helping clients present their businesses to the outside world in a way that feels authentic and meaningful to them. Our aim is always to <a href=\"https:\/\/www.mzuri.co.uk\/work\/\" target=\"_blank\" rel=\"noreferrer noopener\">create brands and touch-points<\/a> that clients are proud to show off and that will make a great first impression on their target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing a new logo, websites and stationery for Cupec Nuclear Decommissioning and Cupec Bepoke.<\/p>\n","protected":false},"author":2,"featured_media":7677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new brand for Cupec Nuclear Decommissioning | Mzuri Design Blog<\/title>\n<meta name=\"description\" content=\"Introducing a new brand, logo, websites and stationary for Cupec Nuclear Decommissioning and Cupec Bespoke. We created a modern brand based on a strong &#039;C&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A new brand for Cupec Nuclear Decommissioning | Mzuri Design Blog\" \/>\n<meta name=\"twitter:description\" content=\"Introducing a new brand, logo, websites and stationary for Cupec Nuclear Decommissioning and Cupec Bespoke. We created a modern brand based on a strong &#039;C&#039;.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Blog-post-v2.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:site\" content=\"@_mzuri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/\"},\"author\":{\"name\":\"Katherine\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#\/schema\/person\/30934101be9cc5a88984ae825d7ea031\"},\"headline\":\"A fresh new brand for Cupec Nuclear Decommissioning and Cupec Bespoke\",\"datePublished\":\"2022-02-08T14:44:08+00:00\",\"dateModified\":\"2024-04-17T08:09:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/\"},\"wordCount\":478,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Blog-post-v2.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/\",\"url\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/\",\"name\":\"A new brand for Cupec Nuclear Decommissioning | Mzuri Design Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mzuri.co.uk\/news\/general\/a-new-brand-for-cupec-nuclear-decommissioning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/02\/Cupec-Blog-post-v2.jpg\",\"datePublished\":\"2022-02-08T14:44:08+00:00\",\"dateModified\":\"2024-04-17T08:09:51+00:00\",\"description\":\"Introducing a new brand, logo, websites and stationary for Cupec Nuclear Decommissioning and Cupec Bespoke. 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