{"id":7742,"date":"2022-08-03T10:05:30","date_gmt":"2022-08-03T09:05:30","guid":{"rendered":"https:\/\/www.mzuri.co.uk\/news\/?p=7742"},"modified":"2022-08-03T10:05:34","modified_gmt":"2022-08-03T09:05:34","slug":"sales-and-marketing-collateral-for-marwoods-latest-product-release","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/sales-and-marketing-collateral-for-marwoods-latest-product-release\/","title":{"rendered":"Sales and marketing collateral for Marwood&#8217;s latest product release"},"content":{"rendered":"\n<p>Long-term client <a href=\"https:\/\/www.marwoodelectrical.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marwood Electrical<\/a> approached us for support with their sales campaign to launch UV-C lighting solutions. Disinfection through UV-C lighting has long been used in specialist settings, but in the context of the ongoing Covid-19 pandemic, the product was increasingly in demand for schools, offices and other settings to help manage the safe return to the workplace and reduce workplace illness. Marwood sought marketing, design and digital support to support their latest product launch and educate their target audience on the benefit and impact of UV-C lighting solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Developing messaging and design of all campaign touch-points<\/strong><\/h2>\n\n\n\n<p>We provided project management, research, copywriting, design and development services for this project, working alongside the Sales Director at Marwood. We started by fully understanding the product offering and researching UV-C lighting impact, safety and efficacy to start to form the appropriate sales messaging and collateral. The initial campaign touchpoints were identified as a website landing page, supporting case study and news stories, social media, sales brochure and email marketing campaign. We set about delivering these, working closely with the client to finesse and refine along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A new dedicated landing page<\/strong><\/h2>\n\n\n\n<p>Last year Mzuri worked with Marwood to produce their <a href=\"https:\/\/www.marwoodelectrical.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">new website<\/a>, so a dedicated landing page to support the UV-C lighting campaign was simple to add. The new page provided detailed information on their latest product to support the sales process of developing bespoke UV-C lighting solutions for clients.<\/p>\n\n\n\n<p>We were pleased to deliver a well-received product to the client, helping them to secure results from the new marketing collateral.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/08\/Marwood-UV-C-Mock-up.jpg\" alt=\"Marwood UV-C Campaign website page\" class=\"wp-image-7744\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/08\/Marwood-UV-C-Mock-up.jpg 1000w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/08\/Marwood-UV-C-Mock-up-300x300.jpg 300w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2022\/08\/Marwood-UV-C-Mock-up-150x150.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>If you are looking to deliver a new sales campaign and need some help bringing everything together, do <a href=\"https:\/\/www.mzuri.co.uk\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a>. We offer a free initial consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-term client of Mzuri, Marwood Electrical, approached us seeking sales and marketing collateral for their latest product release.<\/p>\n","protected":false},"author":2,"featured_media":7743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales and marketing collateral for Marwood&#039;s latest product release | Mzuri<\/title>\n<meta name=\"description\" content=\"Learn more about how we supplied Marwood Electrical with sales and marketing collateral on the release of their latest UV-C disinfecting product.\" \/>\n<meta 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