
{"id":994,"date":"2011-11-09T14:39:51","date_gmt":"2011-11-09T13:39:51","guid":{"rendered":"http:\/\/www.mzuridesign.co.uk\/blog\/?p=994"},"modified":"2016-08-25T15:36:57","modified_gmt":"2016-08-25T14:36:57","slug":"when-its-ok-not-to-be-subtle-with-design","status":"publish","type":"post","link":"https:\/\/www.mzuri.co.uk\/news\/general\/when-its-ok-not-to-be-subtle-with-design\/","title":{"rendered":"When its ok not to be subtle with design"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-995\" title=\"News-Image-DiaLogVan\" src=\"https:\/\/www.mzuridesign.co.uk\/blog\/wp-content\/uploads\/2012\/08\/News-Image-DiaLogVan.jpg\" alt=\"\" usemap=\"#MapKB\" width=\"715\" height=\"284\" srcset=\"https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2012\/08\/News-Image-DiaLogVan.jpg 715w, https:\/\/www.mzuri.co.uk\/news\/wp-content\/uploads\/2012\/08\/News-Image-DiaLogVan-300x119.jpg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>For those of you who know (and hopefully love) our design work, you&#8217;ll know that we do love\u00a0subtle and understated design when appropriate &#8211; the &#8216;less is more&#8217; approach. But when your\u00a0design project is a moving advert in the form of a Mercedes Sprinter Van, sometimes you just have to go all out! Our\u00a0brief here was to\u00a0make sure the Diamond Logistics message is heard loud and clear even in dingy weather conditions, pouring rain, fog and also bearing in mind that the van it always on the move!<\/p>\n<p>With that in mind, we&#8217;re pleased to present to you the first of the new style Diamond Logistics vans. We&#8217;re sure you will agree that no-one is going to miss them.\u00a0We think they do the job well and we&#8217;re pleased to say Diamond agree too, so we&#8217;ll be rolling out to the rest of the fleet soon.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design of the new style Diamond Logistics vans whose aim it is to project a loud and clear message.<\/p>\n","protected":false},"author":2,"featured_media":5347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[1],"tags":[],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When its ok not to be subtle with design | Mzuri Design Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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