Brand and digital development for Esher’s leading independent optometrists

Haig-Brown Optometrists



Haig-Brown Optometrists has been a family-centred practice since 1989. Their core values are based on meeting the needs of your whole family, providing excellent eyecare for life, regardless of age. From routine eye examinations and bespoke spectacle and contact lens fitting to specialist treatments, the Haig-Brown team are experienced, knowledgeable and passionate about eye health.

We have been delighted to work in partnership with them to deliver a striking new brand identity, stationery, compelling marketing collateral and social assets, and a fully-responsive, CMS-controlled website.

Working collaboratively with the owner of the practice, we developed the look and feel of their brand based on their core values, looking to produce a confident, professional identity.

We embarked on this new project with the excitement of a designer with a new pair of Tom Ford glasses! Working on a new logo, along with a new colour palette, we rolled these out onto the full spectrum of products, including letterheads, business cards, compliment slips, glasses case and cloths.

For the digital presence, Mzuri designed and develop a bespoke, CMS controlled, fully responsive website. Central to the brief was to create a site which was as clear and easy to navigate as possible and had a clear pathway for growth, ensuring they could communicate its offering as simply and concisely as possible as well as build depth of content going forward. The site is also synchronised with Mailchimp, to allow customers to seamlessly sign up to the Haig-Brown newsletter.

The new brand and website have been very well received by their staff and customers.

We are excited to continue to collaborate with them in growing their brand and market presence.

"The team at Mzuri Design were behind our rebrand of the practice in 2016. When the main director retired and I took over the business, I was keen to establish a new brand for the practice and develop a much more up to date website. Phil and his team came up with a new colour scheme and logo and redesigned all our stationery, which now looks very modern and smart. They had some clever ideas so we have ended up with a fresh look but it's still easily identifiable to our existing patients.

The team listened to my brief for our new website and developed it with me, adding their expertise so the end product was better than I had imagined. I'm very pleased - not only does it look brilliant, it has really added value. I have already had compliments on the website from my existing patients and new patients have come to the practice after looking at the website."

Nicola Haig-Brown, Owner, Haig-Brown Optometry Ltd

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