We were initially approached by onlyFE to help establish and implement a marketing strategy, taking a weight off their busy team who, due to the continued growth of the company, were struggling to dedicate the time needed to curating their marketing efforts.
Following a buzzy marketing workshop with the team at which we identified their objectives of invigorating the brand and extending market share, explored key messaging and how we would help them tell their story, the practical task of implementing the strategy began.
As a first step, we tweaked their logo, along with developing a new more varied and interesting colour palette and type face to reflect the personalities within the team and add a bit of colour to their communications. These changes were then rolled out onto stationery and other core items as a starting point.
The next step was planning and developing a new website for onlyFE. With customer experience at the heart of our planning, we set about creating a new structure for the site to easily enable future growth. Rooted firmly in the ongoing content strategy plans for the business, the blog and case study areas of the site were of particular importance. The site provides a rich resource for those within Further Education recruitment on the changing landscape and how onlyFE can support them.
Built on our bespoke CMS platform, the new website can be updated with ease and is the perfect platform no matter how complex future developments and functionality may be. To maximise reach and ensure compliance with current best practice, the site was designed to be fully responsive for optimal viewing across mobile, tablets and desktop.
We are proud to have received some fantastic feedback from Sharron Probert, co-founder and Director of onlyFE:
"From our first initial meeting with Katherine, we knew we were in the right place! Katherine took the time to gain a full understanding of what we, onlyFE wanted to achieve, and then made it happen!
Having never used a full service agency before, we were a little apprehensive, but the process which Mzuri undertook could not have been easier; after each planning meeting we left feeling energised and excited about our new marketing campaign.
The Mzuri team fully absorb themselves in your business, they get to know it inside out and then set about creating, digital & traditional marketing to reflect your brand. What is really refreshing is working with a design team who "get it". They have been able to bring our ideas to life, and get us to look at things in a different way, which means we now have a superb new website, direct mail campaign, email campaigns, blogs and ongoing support and advice, they have given us the tools to future-proof our marketing.
I genuinely wish we had found Mzuri years ago!"
We continue to support onlyFE on an ongoing basis on a range of marketing, design and digital projects, including content development, case studies, direct mail, email marketing and website updates. Acting as their outsourced marketing department, we support them to help ensure regular, consistent marketing activity and a ready stream of new ideas to help the business continue to grow.