Mzuri was delighted to create the branding for this influential campaign, working alongside Michele Ingerslev, campaign founder and Winchester resident. Michele had a clear idea of the direction she wanted to take the brand and worked with our graphic designers to bring it to life.
The eye-catching design features a retro-themed straw, while the colour palette takes inspiration from marine life, acting as a reminder of the impact plastic has on our oceans and sea life.
Having created the logo and supporting materials for social media, we designed a certificate for Michele to present to business owners following their pledge of support. The campaign has been very fast moving, thanks to the dedication of Michele, the power of social media and the huge interest in ditching plastic and finding more sustainable alternatives.
To find out more follow Final Straw Winchester on Facebook.
"I'm delighted with the artwork Mzuri have created. They interpreted my brief above and beyond what I expected. I feel that the brand is strong and looks sleek and professional. I've had some lovely feedback about the artwork. I'm also hugely grateful to all the team and the great support they have given me, guiding me on my campaign journey. I couldn't have done it without this fantastic team."
- Michele Ingerslev, founder of Final Straw Winchester