All singing and all dancing – Kids Clubs Directory – our latest website launch

It’s not often that we are asked to access the child in us in the course of a day’s work but the new website for Kids Clubs Directory demanded just that! The design of this site, with its fun ‘clublets’ and attractive brightly coloured layout, was the result of a careful balancing act between appealing to adult/parent site visitors and advertising members but also creating an eye-catching ‘childlike’ look and feel to express the intent of the site to offer an activity directory for children.

This innovative new directory site is aimed at parents looking for one off and on-going activities for their children and its enormous breadth and diversity of options meant that our challenge would be centred around making the site as intuitive, simple and straight forward to use as possible for both visitors and members alike.

To achieve this clear-sightedness in the site, by definition, meant that a huge amount of data would need to be processed efficiently and in a number of ways. As a result the programming and build of the site was a complex project with layers of architecture and automation to facilitate as much as possible internally, reducing the load on the site administrator and simplifying the front end processes.

Our client, Rachel Harris – Director of Kids Clubs Directory, wrote a lovely letter after the site was launched…

Dear all

I just wanted to thank you for all your hard work in putting my website together. The website has been a great success with the clubs and activities that it represents.

I was particularly impressed at the way that you grasped an understanding of my business needs and the complexity of the website it required.  You came up with some fantastic enhancements which will really make a difference to the way the business develops.

…Your commitment to producing the website was exceptional.  I always felt that you were keen to give me your best work and it was pleasure to do business with you. I’m looking forward to Phase 2 and will be in touch in due course…

With Kind Regards

Rachel