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Be bold, be memorable
APRIL 26, 2018
Standing out in a crowd of competitors is no easy task, and it’s getting more difficult all the time. With less time on our hands and more choice than ever before, being memorable and engaging your audience is key to ensuring your brand and business stays top of mind. What can we do to help our businesses be bold and be memorable?
A recent article in British Airways’ High Life magazine spoke of the importance of standing up, standing out and standing firm and this struck a chord with us at Mzuri. Everyday we work with clients to define their differences and find their points of uniqueness, bringing their stories to life through innovative design, engaging websites, creative content and strong marketing campaigns. As part of this process, it’s essential to take a step back to review what you’re doing and consider ways in which you could do things better. Here’s our take on standing up, standing out and standing firm:
Understand what you want to be memorable for, what matters most to your customers? Once you’ve worked that out, build your brand story around this.
How are you going to get people talking about you? Find that one key difference that sets you apart and when the time is right remind people what that is, do something worth talking about and make it memorable. A phrase we quite often use at Mzuri is, ‘If you do what you’ve always done, you’ll get what you’ve always got’. Mix it up, try something different and measure the response.
Be comfortable with your business and proposition. Your product and offering might not appeal to everyone but staying true to your promise and purpose will help you reach those that will be most receptive. Always check back to your proposition and ensure whatever you do next stays true to that.
Once you have done this soul-searching stick with it and keep telling your story. Explore different channels, share details of how you do what you do and what impact it has on your clients and their clients. It’s more important than ever to communicate regularly and consistently to make sure you are front of mind when your clients or prospects next need your product or service.
If you need help shaping and sharing your story, just give us a call.
Love is in the air, literally!
We love this example from Anya Hindmarch, who created a bold and memorable campaign to promote her forthcoming fashion line during London Fashion Week and ensured her name was everyone’s lips.
Image credit: Anya Hindmarch
Chubby Hearts Over London was a design project conceived by luxury fashion label brand Anya Hindmarch as a love letter to London and was supported by the Mayor of London, the British Fashion Council and the City of Westminster. Launched on Valentine’s Day this year and continuing throughout London Fashion Week, 29 giant chubby heart balloons were suspended over or squeezed into landmarks across London. The balloons were deflated each evening and moved to a new location, surprising Londoners the next morning.
The striking hearts provided the perfect photo opportunity for London’s thousands of visitors and the images were shared worldwide on social media, attracting attention as the fashion industry flocked to London, ensuring Anya’s name was top of mind. Such a simple campaign, but it stood out and really packed a punch… be bold, be memorable.