CLC Group are one of the leading property maintenance and refurbishment companies in the UK. In 2019, CLC Group celebrate 50 years in business. What began in 1969 as a small painting contractor, has grown into a large successful company delivering a range of services to support their clients in transforming buildings, lives and neighbourhoods. CLC are a truly nationwide business with offices across the UK.
Creating a modern 50th anniversary logo
We were tasked with creating a 50thanniversary logo to be rolled out across print, digital, merchandise and van livery, to communicate the company’s strong heritage and celebrate their anniversary. The brief was to create a logo which was an evolution of the existing CLC Group logo, adding to the existing design rather than recreating a new logo and risk diluting their strong, well recognised brand identity.
Working with our team of designers we started the project by sketching a range of concepts, each building on the existing logo and adding different elements to communicate the 50thanniversary message.
From concept to completion
Based on the client’s feedback on the sketch concepts, two were chosen to develop and refine. The final logo chosen is a modern, elegant interpretation of the anniversary message which enhances the existing well-known brand logo for maximum impact across the roll out.
We were thrilled to work with CLC Group on their 50thanniversary logo, as they continue to grow and develop their business.
Learn more about our work with CLC Group in our case study and view their website here