Combining Content Marketing with Chemistry

We wish we could take credit for this little piece of genius but since we can’t we’re going to share it with you instead. Presenting, The Periodic Table of Content Marketing!

Chris Lake from Econsultancy put together this beautifully designed infographic, focusing on eight key areas of content marketing including Strategy, Format, Content Type, Platform, Metrics, Goals, Sharing Triggers and Checklist. The table also includes Chris’ seven-step guide to success, starting with defining a strategy and ending with double-checking through your work.

The Periodic Table of Content Marketing demonstrates just how effective it is to present information in an inventive and interesting way! We all love this concept at Mzuri – what do you think?