Could your website be doing more for you?

Are you confident that you are maximising the influence of your website on your business?

Your website is arguably one of the important parts of your external communications. For almost all business types, it is one of your strongest marketing tools, your first point of contact for many customers and a way to communicate your skills, professionalism, experience and USP. It is therefore important to think carefully about your content, the design, structure and the professional image that it is portraying.

A responsive website is key

Over the past few years, changes in both buyer behaviour and Google legislation, have meant that it is vital to make sure you have a responsive website and yet there are still so many sites out there that are not optimised for viewing across mobile, tablet and desktop.

If your site is among them, here are a few reasons why this should feature high up on your marketing to do list:

1. More searches on mobile
The number of people viewing websites on mobile devices overtook those viewing on a desktop three years ago!

In May 2015, Google first released figures showing that they recorded more searches globally on mobile than on desktop, and we have seen that trend continue to develop ever since. This represents a milestone that underlines how internet usage is shifting to mobile devices.

2. Google penalties
In response to this shift, since 2015 Google has been continually updating its algorithm to favour those sites which are mobile-friendly. Quite simply, if your website is not responsive, it will appear lower down in a Google search than your competitors who are.

3. Customer experience
With the customer at the heart of your considerations, it is therefore more important than ever to make sure your website works at its best on all devices: mobile, desktop and tablet and make it as easy as possible for users to gather the information they need and get in touch.

If you have not already ensured that your website is mobile responsive, now is the time to do so. At Mzuri we have a wealth of experience in designing mobile responsive websites which look great and function perfectly on all devices.

It doesn’t end there: other aspects to consider in updating your website

Above and beyond responsivity, there are many other aspects that a website needs to get right to optimise the user experience and the effectiveness of your site.

As the permanent face of your company, your website needs to be as perfect a representation of your business as it can be. It needs to communicate the right messages clearly. This lies, not only in clear and concise copy, but also in the structure of the information of the website and the look and feel portrayed by the colours and imagery.

Your website also needs to be designed with ease of navigation and salient calls to action in mind so that your consumers can find what they are looking for with intuitive logic. It is therefore possible to improve both the usability and effectiveness of your website by modernising the design.

Finally, an updated website will feature the latest, user-friendly CMS (Content Management System) which is a doddle for your team to use. With ready access to the back end of the site, your team can keep the information up to date and post regular, relevant content as part of a content strategy to continue to enhance the site and drive engagement, keeping your clients and prospects coming back for more.

We have a great deal of experience in designing websites for optimum usability and communication. We will take time to understand your business and the key messages you want to communicate and then ensure that your site is designed to deliver against these.

There has never been a more important time to make sure your website looks good and is working well. So, if you’ve been thinking about reviewing or updating your website but aren’t sure where to begin, we are always more than happy to talk.

Please get in touch for a free website review, so we can look at your site and recommend the best way forward.