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Esme Lion Heart
JUNE 24, 2019
Sometimes the projects we work on require us to dig deep to look past the challenging or upsetting nature of the subject matter, to remain as objective as possible and focus on developing copy and creative that delivers.
We are proud to be working with Esmelionheart.org to help raise awareness and fundraising to enable a second transplant for 22 month old Esme, who has high risk acute myeloid leukaemia and whose second transplant cannot be funded by the NHS. Without treatment, the heartbreaking reality is that she may not see her third birthday.
Gorgeous Esme is the niece of a good friend of Katherine and Phil’s, and we were all keen to help. To that end, we have worked to create a logo, posters and press advertising to support the fundraising campaign and over £339,000 of the £400,000 has already been raised. Read more about Esme’s heartbreaking (and heartwarming) story and find out how you can lend a hand to a brave little lion heart here.