Hollywater School rebrand

We were delighted to work with local community school, Hollywater School, to develop a modern and representative brand identity.

Founded in 2006, Hollywater School is an inclusive, all-through, co-ed school with 130 students aged 4 – 19 years with physical and learning difficulties. Hollywater strives to provide stimulating educational opportunities within a safe, healthy, happy, caring, and inclusive environment.

Research, inspiration, story-telling

Based on the brief, we immersed ourselves in understanding the unique needs of this rebrand; to design an identity to resonate with students, parents, carers, educators, professionals, and the wider community.

The logo needed to be clear, colourful, and convey the school’s commitment of providing a safe, supportive, and inclusive learning environment, that empowers students with disabilities and additional learning needs.

Hollywater’s new brand identity

The new logo is an inclusive and dynamic representation of the School’s values and vision. With a focus on ‘reaching for the stars’, the logo also features a subtle nod to the ‘healing springs’ provenance of Hollywater as a place; with the inclusion of green in the colour palette representing the outdoor space and beautiful surrounding areas.

The new logo is now in use across digital and traditional media including; website and social media, brochures, stationery, uniform, letterhead, and signage.

Hayley Jones, Finance & Administration Manager shared her thoughts on the project:

‘The process of creating a simple, inclusive and inspiring identity for a changing and growing special school isn’t necessarily a straightforward task. Mzuri were the perfect partners to support us with this challenge. They took the time to really understand out vision, and delivered us a modern and fresh new logo that supports our new school values, and simply and elegantly communicates our identity. Their creative expertise and professionalism shone through at every interaction and they weren’t afraid to challenge when they felt their creative guidance was needed to keep us on track! It was a pleasure working with them and we would definitely recommend their services to anyone looking for a creative partner.’

Find out more this project and our creative process here.