We are big fans of our four-legged friends at Mzuri, so we
were delighted to work on developing a brand for new start-up Playdates Doggy Daycare,
based in Haslemere, Surrey.
A long-term ambition of owner Sarah, Playdates Doggy Daycare
focuses on giving your dogs a safe and fun place to stay and play while you
Developing a brand with personality
The owner had a clear idea that she would like the ‘fun’ and
‘playful’ side of dogs to come through in the brand, along with a taste of the
countryside. For designer Tatum this meant she could get back to pencil and
paper and start doodling a variety of dog breads, from faces, whole bodies to
their happy, wagging tails.
We wanted to show that all dogs are welcome at this daycare, from the tiny, to the large. Selecting from a number of initial concepts, the identity with the three dogs heads featured soon became the favoured option. To reflect the rolling hills of surrey, the green arch was added and a relaxed font was chosen.
We always envisaged that vibrant use of colour would help sell
the playfulness, so we developed a bright and fun colour palette for the brand,
selecting colours for the featured dogs that were reflective of their breeds
and worked well with the illustrative style.
Taking the brand to the next steps
We then developed a stationery suite, continuing with the
playful approach and creating letterhead and a set of business cards that
comprised three different versions of the front of the card, featuring the
three dogs from the logo.
The flexibility and fun built in to this brand ensures it
works well across social media, website and can continue to be developed across
signage, uniform, promotional items and livery as required in the future.
Learn more about Playdates Doggy Daycare and see the brand
in action on their website.