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Sales and marketing collateral for Marwood’s latest product release
AUGUST 3, 2022
Long-term client Marwood Electrical approached us for support with their sales campaign to launch UV-C lighting solutions. Disinfection through UV-C lighting has long been used in specialist settings, but in the context of the ongoing Covid-19 pandemic, the product was increasingly in demand for schools, offices and other settings to help manage the safe return to the workplace and reduce workplace illness. Marwood sought marketing, design and digital support to support their latest product launch and educate their target audience on the benefit and impact of UV-C lighting solutions.
Developing messaging and design of all campaign touch-points
We provided project management, research, copywriting, design and development services for this project, working alongside the Sales Director at Marwood. We started by fully understanding the product offering and researching UV-C lighting impact, safety and efficacy to start to form the appropriate sales messaging and collateral. The initial campaign touchpoints were identified as a website landing page, supporting case study and news stories, social media, sales brochure and email marketing campaign. We set about delivering these, working closely with the client to finesse and refine along the way.
A new dedicated landing page
Last year Mzuri worked with Marwood to produce their new website, so a dedicated landing page to support the UV-C lighting campaign was simple to add. The new page provided detailed information on their latest product to support the sales process of developing bespoke UV-C lighting solutions for clients.
We were pleased to deliver a well-received product to the client, helping them to secure results from the new marketing collateral.
If you are looking to deliver a new sales campaign and need some help bringing everything together, do get in touch. We offer a free initial consultation.