We have enjoyed working closely with St Ives in Haslemere, as their outsourced marketing department, since 2009. We are continuously working hard to develop and deliver ongoing marketing campaigns to achieve their overall objectives, raising their profile and promoting positive associations with the school.
This summer brought with it a need to refresh two areas of the school’s messaging. Firstly, we updated the signage on the school grounds, with the aim to improve navigation around the site and increase flexibility of some of the onsite messaging. After our design team had worked their magic, the signage project was managed through the production and fitting process. The end result creates a fantastic modern look with much improved usability.
In addition, there was a need to review the gender messaging, particularly on the vans which are ubiquitous out and about in Haslemere. After the introduction of boys, to the previously all female school in years R-2, the livery for the vans was updated to reflect this along with a refreshed design and a more extensive wrap, making maximum use of the wonderful photography of the pupils.
Kay Goldsworthy, St Ives’ Headteacher was thrilled with the results, “Our minibuses have arrived back from their summer makeover today! They are looking very smart and ready for the year ahead!”.