Our collaboration began when we were asked to create a positioning advert for the company's organic lubricants for their first full page advert in The Amorist. Taking an all-team approach given the tight deadline, we brainstormed, created a mood board for three different concepts then, working closely with the client, we developed the final design. The client was impressed at the speed with which we turned around the project and delivered her brief back to her in design form, "looking better than she could have imagined".
We have also worked with YES on creating a product brochure and exhibition stand for the Natural and Organic Products Europe trade show at ExCeL, London. Understanding the client's need to create an emotional connection with the audience, we were tasked with carefully uniting the pleasure and medical areas of their product range into a single collection.
Avoiding the more functional and clinical style of previous designs, we worked with the client to develop an idea based on aspirational, evocative images, building on their beautiful product packaging. The aim was to create a 'look book' style product guide rather than a simple and functional product catalogue. Each page was designed with mood and colours to reflect the product it presented, from the lightness of YES BABY to the sensuous colours of YES BUT.
The exhibition stand was designed to tie in with the beautiful new product guide and included a main stand and two product podiums.
"So...how do you design exhibition collateral for a discreet brand of organic intimacy products? Mzuri knows... which is why, when I realised 3 weeks out that we'd need a new stand and trade brochure for our forthcoming exhibition, they were the first and only call I made. The new collateral is discreet, classy, luscious and fresh all at once, perfect for a brand that targets medical, health and wellbeing and pleasure customers. We are delighted and can't wait to show off our new greenly sensuous look!"
Head of Sales and Marketing