Bringing a brand to life.

Philanthropreneurship Forum



The Philanthropreneurship Forum aims to explore how creative philanthropy can go further to bring about innovation and social change. Philanthropreneurship is 'an entrepreneurial approach to philanthropy' that subverts the expectation that entrepreneurial efforts are for profit alone.

The Forum was co-convened by Professor Rajesh Chandy of London Business School and His Excellency Amr Al-Dabbagh, the Founding Chairman of Stars Foundation. Delegates included representatives from NGOs around the world, notable figures from media and education as well as President Bill Clinton.

Collaborating with Summerhouse Media, we delivered a range of design, digital and marketing projects before, during and after the event.

Our task with Philanthropreneurship was to take their new brand, develop it further and bring it to life. We did this through a wide range of elements, from signage throughout the building, from road side, entrance, wayfinding and on-stage design, as well as a cohesive range of event collateral including delegate packs, badges and contact cards.

We also built a vibrant and engaging website to promote the forum, which we managed, edited and loaded content onto before, during and after the event with time-sensitive and event-critical information. 

The majority of event communications were electronic and we built and managed the extensive database and designed and built various waves of email communications to invited and attending delegates.

Online registration included complex travel, visa and breakout session management, allowing future segmentation of email communications with ease.

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