We began working with the team at Four Seasons to create a new brand identity for them which reflected their expertise in installing blinds and shutters and apply this to all their methods of communication including their website, stationery and other marketing collateral.
We set about developing the new brand, working with the team through several iterations and developing the chosen concept. Central to our branding process was the desire to modernise whilst making a connection between the logo device and their reputable name which has a strong heritage.
Hand in hand with the logo development we looked at the development of a new colour palette to reflect the variety of products they offer whilst appealing to their existing and future clients. These were then rolled out onto the full spectrum of stationery products, including letterheads, business cards, compliment slips and a quote presentation folder for their potential customers.
For the digital presence, Mzuri was briefed to design and develop a bespoke CMS controlled, fully responsive website. Central to the brief was to create a site which was as clear and easy to navigate as possible and had a clear pathway for growth, ensuring this business could communicate its offering as simply and concisely as possible as well as build depth of content as the business requires.
The use of strong product photography, clean typography and a simple navigation system was key to creating an enhanced user experience. The site now provides a rich resource for those searching for any type of window covering solution.