Zehneria derives its name from the traditional Kenyan plant 'Zehneria' which grows into a wide reach of fruits and leaves.
Our first brief was to create an identity for this new hotel. There was no existing brand or collateral, so we were given a blank canvas and a brilliant brief from our friends at Nektar.
After an iterative process, the final identity was born, very much inspired by African print and art.
The core of the brand is a flexible brand mark that has been used in a variety of ways across the roll out, which included stationery, signage, wayfinding and other collateral to create brand continuity and awareness throughout the hotel.