Following the announcement of a second period of lockdown last week, there has been talk of us being in the ‘neutral zone’. After the initial buzz of the lockdown and how many new hobbies we were going to learn, real life and an acceptance of the situation is starting to become the new normal.
Like many people, we are working from home in recently created ‘home offices’ (also know as spare rooms, lounges and dining tables) and wondering how the days go so quickly and so slowly at the same time.
We’ve been so pleased to be able to support clients in the first few weeks as the initial shock and need for urgent communications and a change in priorities hit home. Regular video meetings are now the norm as we progress projects across copywriting, design and web development to ensure that clients are able to keep their business functioning in these different times.
Here’s some of the areas we’ve been working on:
As we mentioned in our recent blog on social media, this is an area which allows you to stay in touch and relevant with customers, followers and prospective customers. We have been working with several clients in a variety of industries to create, refresh and adapt content plans to ensure all communication strikes the right tone and in some cases, looking ahead to a post-lockdown re-boot.
After the initial wave of ‘how our company is reacting to COVID 19’, many brands are in a period of trying to sensitively continue with a form of business as ‘new-usual’ and communicate with customers. If you are able to offer your services and products in line with government guidelines, it’s likely you’ll need to review your email communications to make sure they are providing accurate information, as well as sharing your brand news in a thoughtful way. While people appreciate the need for businesses to evolve and remain active, nobody wants to see them looking to cash in right now.
We’ve seen several clients taking this opportunity to develop their websites. Whether it’s a project that has been ticking along in the background which can now be a priority, the urgent need for a new website to enable a vital change to the business model or the opportunity to focus on developing and delivering engaging content – which can often fall to the bottom of a busy to do list. If you are looking to improve your online presence, add e-commerce, develop additional functionality or launch a new website, we would love to hear from you and help you to develop and deliver your project.
While we don’t have a crystal ball to know when the lockdown will ease and how it will happen, we are working with some clients to shape their plans for a re-opening. We certainly don’t profess to have all the answers, but if you’d like to chat to one of our Account Managers and see how we could help your business, call us today.