A reinvented brand for onlyFE provides a platform on which this unique team of specialist Further Education recruitment experts can really launch themselves to the next level. We are thrilled to work with Sharron, Richard and the team at onlyFE to bring their vision to life.
A buzzy marketing workshop
We have been working very closely with onlyFE over a number of months, starting the process with a high-energy one day marketing workshop to gather the team’s views to gather the team’s views, ideas and vision for the future, to consider their story and how best to reach those looking to benefit from their expertise. It was a fun day that brought the team together to take time to work on their business (apart from a few strategically timed email breaks) and resulted in an impressive haul of new marketing ideas and a burgeoning content calendar.
Developing the marketing strategy
Following the workshop, we researched and wrote a marketing and communications strategy for the coming year. Some of the key touch points that we focussed on in the initial roll out of the plan were a tweak to the existing logo, extension of the colour palette, a new user-friendly, content rich website, new marketing materials, direct mail and email marketing campaigns as well as a number of other projects. The initial focus was very much establishing look and feel and key messages on which to build all external communications going forward, carving out the positioning of onlyFE in the world of further education recruitment.
A new website for onlyFE
One of the most important aspects of the project was to create engaging content that would form the basis of the newly designed website – identifying the unique offering onlyFE provide and distilling this into clear and engaging content. The design of the site is clear and clean and includes animation on the home page to support the key messages.
Fully CMS controlled, the content can be updated with ease and the content plan is now in force, creating and posting regular content on the website, on social and on email to engage with clients and prospects alike.
A delighted client
We were delighted to receive fantastic feedback from co-founder and Director, Sharron Probert:
“From our first initial meeting with Katherine, we knew we were in the right place! Katherine took the time to gain a full understanding of what we, onlyFE, wanted to achieve, and then made it happen!
Having never used a full service agency before, we were a little apprehensive, but the process which Mzuri undertake could not have been easier, after each planning meeting we left feeling energised and excited about our new marketing campaign.
The Mzuri team fully absorb themselves in your business, they get to know it inside out and then set about creating, digital & traditional marketing to reflect your brand. What is really refreshing is working with a design team who “get it” they have been able to bring our ideas to life, and get us to look at things in a different way, which means we now have a superb new website, direct mail campaign, email campaigns, blogs and ongoing support and advice, they have given us the tools to future proof our marketing.
I genuinely wish we had found Mzuri years ago!”
Find out more about onlyFE’s innovative approach to further education recruitment advertising at their website www.onlyfe.co.uk and learn more about the work we did for them in our case study.