We are delighted to reveal the results of our re-branding exercise for Crystal Interactive, the UK’s leading event technology company.
We started working with the team at Crystal last year when we were tasked with designing some pop-up banners and a stand for an exhibition they were attending. Some great graphics and a swift turnaround made for a very happy client and led to our involvement in several more in-depth areas of marketing strategy and design.
We worked very closely with Crystal over a number of months, carrying out marketing workshops with all staff to hear their views, ideas and visions for the future and devised a thorough marketing and communications strategy. This included a brand re-design, new website, new marketing materials and an on-going public relations campaign to elevate Crystal’s standing in the world of event technology.
A new brand well received
The new branding has been very well received by all and we’re thrilled with the results. The modern, dynamic logo and eye-catching graphics have been applied to the full spectrum of stationery products, branding equipment, t-shirts and office signage, and even an apron for the Operations Director (which is worn when pushing the drinks trolley around the office on a Friday afternoon!).
See the re-brand for yourself and learn more about our work with Crystal Interactive in their case study and view their website here.